Google Penguin Update

Google Penguin

Algorithm Changes + Updates

Google Panda has evolved into Google Penguin to target site spam and over optimised pages. The change points the future of SEO to look at strengthening original and valuable site content, as well as increasing social signals.

The Penguin Diet

Anchor Text Diversity

Duplicate Content & Site Clean Up

Overuse of Exact Match Domains

Link Relevancy

Keyword Stuffing in Internal & Outbound Links

Penalizing sites with over 65% of inbound links using the money keyword

Punishing sites with low quality and scraped content



Generally, sites might be considered "losers" in terms of search visibilty includes: porn sites, game sites and other big brands such as the, the Salvation Army, CheapOair and Educational Testing Service

Future Proofing for Penguin Changes

Mix It Up

Creat varied content such as using video, images, presentations and so on

Guest Blogging

Creating original content for external sites

Social Advertising

Reach out to your audience on Facebook or Linkedin

Get Social

Create and distribute informative content via social networks

Impact of Penguin

3.1% of English queries affected, the true extent is unknown as Google continues to tweak the algorithm.

Link Hierarchy: How Penguin 2.0 Might Assign Value

The way links are valued by Penguin 2.0 is open to debate, but the guide below will provide you with the best chance of securing high value links.

High Value

Sttrict Citation Based Model Links on Sites with Good PR and/or Verified Authors (Rare)

Medium Value

Non-Citation Based Model Links on Sites with Good PR/and/or Verified Authors (Common)

Lower Value

Non-Citation or Citations Based Model Links on Medium to Low PR Sites with Author Verification

(More Common as Google Authorship Program Develops)

Google Penguin Update

shared by digital jungle on Jun 06, 2013 in Computers


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This infographic highlights the changes being made by Google in the way it determines the organic rankings of websites
Tags: google
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Category: Computers
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