Confrontation between SEO and SEM

Google ADWORDS TM Confrontation between SEO and SEM GOOGLE ADWORDS (SEM) EFFORTLESS PROMOTION Pay Per Click (PPC) Tremendous Visibility and traffic Internet reputation development Swift implementation and easy creation <> Bidding facility for landing page placement Instant ROI, Performance monitoring & reporting Halt or pause the online campaign at any point of time GOOGLE HAS A GOGGLE FOR BUSINESS Businesses make an average of ($2) in revenue for every $1) they spend on AdWords The average click-through rate for an ad in the first position is 7.94 % The finance and insurance industry spends (S4 billion on AdWords B2C and B2B related keywords are among the most expensive in Adwords ,with some demanding costs per click (CPCS) over $50 amazon.com' spent an estimated $55.2 Million on AdWords advertising ONLINE AD SPACE – GLOBAL FOOTPRINTS 89% GER 86% JAP 79% FRA 76% USA 76% UK SEO – BUSINESS COMPLICATED Involves sophisticated guidelines Demands expert advice Expects continuous revision Should score on competitors very often AFFILIATE THE BUSINESS – TWO SIDES OF SAME COIN Small enterprise: SEO Use the long term option rather than immediate effect to increase the financial stability Hire a technical expert for positive results Promote the product and services aggressively to gain the natural organic rank Update the contents constantly for better indexing and long term growth Provide adequate links to boost the ranking of website Being on social media is relevant and mandatory for greater exposure Small enterprise: SEO Set the maximum cost per day for effective cost management 24 system Use the minimum buy options on keywords to test the performance of website Implement the changes effectively and instantly Balance the coin in order to take the business to next level Large enterprise: SEM Use the instant marketing technique for immediate ROI Bid for right placement to ensure enhanced visibility Choose aggressive online campaign for better results Increase the internet reputation rapidly for conclusive data Analyze the situation and continue the promotion Ensure website tops the chart on search engine Communical Mailing List Provider Thomson Data is one of the fastest growing list providers with an extensive database which serves all the major industries across the globe. just ThomsonData LLC www.thomsondata.com [email protected] THOMSON 1-800-385-8221 DATA Beyond