Anchor Text Anatomy

ANCHOR TEXT ΑΝΑΤΟMY SPECIAL HELP FROM PIZZA! tnfographic by Click here/a> to learn more! Anchor text is the part of the hyperlink that is visible and clickable. ANCHOR TEXT? HUH? HTML syntax for anchor text is: Anchor Text While analyzing your website, search engine will "read" the text surrounding your link to determine the importance and topic of the page you're linking to. WHAT DOES GOOGLE SAY? For example, if your backlinks have anchor text "pizza recipe", "best pizza recipe", "diy pizza", search engine will know your website is about, well, pizza! Use 30% or less exact keywords DIVERSIFICATION IS THE KEY! If your anchor text is 100% “pizza recipe", it will be obvious you're trying to rank for that keyword and´it will look as if it's done artificiálly. Google will penalize you! 30% ANCHOR TΕXT ΤΥPES When doing anchor text diversification for our clients, we are using 8 different types of anchor text. For easier explanation, we are using keyword “pizza recipe". 1 EXACT KEYWORDS Write just pure keywords embedded in tags, with mixed case and capital letters Pizza Recipe pizza recipe PIZZA RÈCIPE EXACT KEYWORDS IN A SENTENCE ANCHOR TEXT TIP! You can outsource anchor text writing, using services like Upwork (former Odesk) or Freelancer.com. Write a sentence about your keyword and embed only the keyword Pizza Recipe for best homemade pizza. 3 EXACT KEYWORD WITH SURROUNDING TEXT Add some text next to your keyword inside the link tag. Surprise your friends with homemade pizza recipe. ANCHOR TEXT TIP! RELATED KEYWORDS Use Google AdWords Keyword Planner for related and LSI 04 Use keywords very similar to yours and mentioning your main keyword. Best pizza dough recipe for perfect pizza every time. keyword ideas. LSI KEYWORDS LSI keywords are related to main keyword, but don't necessary mention main keyword at all. Use this pizza recipe for easy weeknight dinner. 5 NAKED URLS URL inside link tags and write Place a sentence around it, mentioning your keyword. Our go-to pizza recipe can be found on http://ww- w.site.com. your GENERIC PHRASES Put a generic phrase inside tags with exact/related/LSI keyword in surrounding sentence. Click here for very easy pizza recipe. Visit our website and find the best pizza dough recipe. 7 8 MIXTURE OF KEYWORDS AND NAKED URLS Use a mixture of exact/related/LSI keywords and naked URL inside tags. Pizza recipe site http://www.site.com has your favorite recipe. BONUS IMAGE ANCHORS Use images for your links, too. Include your keyword in image ALT tag - that's what Google uses as anchor text in images. infographic by CREATIVE MEERKAT RED SCUARE SE REDSQUARESEO wwW.REDSUARESEO.NET