Digital Marketing: Move Your Business Forward

DIGITAL MARKETING MOVE YOUR BUSINESS FORWARD Times are changing. The days of sitting at the breakfast table with a cup of coffee and the morning paper are becoming a thing of the past. Clocking in at approximately 20% of all media consumption, online media is now a major means for consumer engagement. Given the vast reach of online media platforms, effective digital marketing has never been so important. 55 60 o5 10 60 15 50 (45 30 153 45 40 25 35. WEB DESIGN 94 OF PEOPLE CITED POOR WEB DESIGN AS THE REASON THEY MISTRUSTED OR REJECTED A WEBSITE MOBILE .57 HI POORLY DESIGNED MOBILE SITE OF USERS SAY THEY WON'T APP DEVELOPMENT ON SMART PHONES, 82% f in You Tube OF MOBILE MEDIA TIME Bē в IS SPENT ON APPS SEO SEO LEADS OUTBOUND LEADS (SUCH AS ORGANIC FIRST PAGE RANKINGS) (SUCH AS DIRECT MAIL OR PRINT ADVERTISING) HAVE A HAVE A 14.6* 1.7* WHILE CLOSING RATE CLOSING RATE PAY PER CLICK 32 /% 24 OF PPC AGENCIES REPORT THAT THEIR CLIENTS A SELL PRODUCTS OR SERVICES DIRECTLY SOCIAL MEDIA **74 OF MARKETERS SAW AN INCREASE IN TRAFFIC AFTER SPENDING JUST You Tube 6 HOURS PER WEEK ON SOCIAL MEDIA EMAIL 66 OF CONSUMERS HAVE MADE A PURCHASE 70 ONLINE AS A RESULT OF AN EMAIL MARKETING MESSAGE $ $ $ $ $ $ $ PRODUCED BY: SOURCES: Compuware comScore Direct Marketing Association Search Engine Journal The Daily Egg TVB Media Comparisons Study MERIDIAN CHILES WordStream MC 20