Best Practices for Anchor Text Optimization

Types of anchor texts and their effectiveness + + Zero/basic/generic/un-optimized : . Phrases unrelated to content like click here, go here, and check this website. . Add no SEO value to your content. Best used in sites that require zero anchors such as paid and traditional directories, press releases,profile links, and donations websites. <a href="https://www.website.com"> click here</a> to buy shoes. Naked : • URL links like https://www.website.com • Easily stand out and interrupt users. • Not optimal. .*****... --- --- Websitename.com ... K3 • Anchors like website.com • Shorter and reader friendlier than naked links. • Not optimal. Exact match/aggressive/ money anchors • Anchors that use exact match keywords you are trying to rank for. • Popular and effective, but risky. • Use them sparingly like in Google Ads, when guest post- ing in high domain sites, or when linking to high-value exact match resources. <ahref="https://www.website.com">buy shoes</a> Partial match Variations of the exact match keywords. Can appear more natural than exact match anchors Surround them with primary keywords for easy Google crawling. <ahref="https://www.website.com">buy shoes online</a> Diversified/LSı (Latent Semantic Indexing) • Keywords that are semantically related to a topic. Words that people are likely to search for in connection with a keyword. • For example, a keyword like shoes can have LSI keywords like stilettos, boots, and high heels. Very effective in creating authoritative content that passes natural language processing. <ahref="https://www.website.com">buy stilettos for women</a> Long-tail .... • Three to four-word phrases that are very specific to your product offering ...... • For example, SEO services in Mumbai Very effective in targeting specific consumers but have a lower reach. <ahref="https://www.website.com">where to buy the best shoes online</a> Branded • Use brand names • Effective. <ahref="https://www.website.com">Company Name</a> Keyword + brand name • Combine keyword and brand name. • Most can pass for money keywords making them potentially risky. • Use sparingly. <ahref="https://www.website.com">Stilettos by Company Name</a> No text • Images with no alt text 10 • Doesn't help your SEO as Google cannot read it. • However if linked to your site, help in making up a diversified backlinks profile Blog post title • Use the exact blog post title of article you want to link to. • Effective. <ahref="https://www.website.com">Ten Tips to Choose Comfortable Stilettos</a> ***..................* Suggested search options Google Q shoes a shoes Q shoes for men Q shoes for girls Q shoes for women Q shoes cover Q shoes online • Use Google's suggested search options for a certain keyword. • Very effective as search options can include valu- able LSI keywords. Nm PageTraffic' TM Infographics by https:// www.pagetraffic.com GET NEW CUSTOMERS EVERYDAY!