The Inbound Marketer vs. The Outbound Marketer

MARKETING THE INBOUND MARKETER VS THE OUTBOUND MARKETER In today's fast-paced world, your customers hardly have the capacity to pay attention to the barrage of old-school marketing being thrown at them. Instead, they want marketing messaging thatisgoing to help inform them, entertainthemand appeal to their interests. That's why we turn to Inbound Marketing. Unlike the old, Outbound style of marketing which involves buying advertising, cold calling, and hoping for leads, Inbound Marketing focuses on creating quality content that attracts qualified prospects towards your brand, products, and services. Let's take a closer look at the major differences between the Inbound & the Outbound Marketer. Inbound The Marketer The Outbound Marketer Two Way Communication One Way Communication Inbound mar keting focuses on earning potential client's attention by providing quality content for their target market. (ex. social media, blogs, whitepapers) Outbound marketing focuses on pushing their services upon the general population to try and sell a product. (ex. direct mailers, radio ads, billboards) New Marketing Old Marketing eBooks • Print Ads • Television • Radio • Billboards • Telemarketing Whitepapers Blogs • Infographics Podcasts AVERAGE COST PER LEAD INBOUND MARKETING OUTBOUND MARKETING THE 2012 STATE OFINBOUND MARKETING www.HubSpotcom/SDIM $400 $373 $346 $332 $200 $143 $134 $135 $0 2010 2011 2012 "Inbound marketing-dominated organizations experience a 61% lower cost per lead" HubSpot http://btly/bWuoym MEASURING ROI With inbound marketing customers are able to seek out your company through online initiatives. Marketing automation has the ability to analyze, measure and track how many people your campaign reaches and whether or not it is effective. Because outbound marketing seeks customers through print ads, television, billboards, etc, it is difficult to track the return on investment. There are no concrete results that show the number of people it has reached or persuaded. COST COMPARISON Inbound Marketing is seen as an investment rather than an expense. By investing time you are able to generate both leads and revenue. Costs of outbound marketing are spent on production, materials, real estate and time. A brand could spend tens of thousands of dollars without generating any measurable results. SYNECORE'S INBOUND MARKETING STRATEGY ESTABLISH CONVEY ATTRACT Content Marketing Targeted Discovery Digital Presence Management Synecore combines inbound marketing methodology with integrated digital technology to create abundance for our clients. REFINE CONNECT PROMOTE Performance Management Social, Local, Mobile Online Engagement SYNECORE Follow us on Twitter @SyneCoreTech Read our Blog at engage.synecoretech.com http://www.synecoretech.com Sources: http://mashable.com/2011/10/30/inbound-outbound-market- ing/http://skyrocketgroup.com/inbound-marketing-vs-outbound-marketing/ http://www.envision-creative.com/inbound-marketing-vs-outbound-marketing/ http://www.itdinteractive.com/marketing-roi-inbound-marketing-vs-outbound-marketing/ http://blog.hubspot.com/blog/tabid/6307/bid/31555/Inbound-Leads-Cost-61-Less-Than-Outbound-New-Data.aspx