Facebook Ads vs. Google Ads
shared by kamalkumar01041990 on Jan 03
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Both are advertising platforms operate on a pay-per-click basis. When you create an ad on either platform, you enter an auction. You place a bid for how much you want to pay for that ad. Then you'll b...
e charged a certain amount of money every time someone clicks one of your ads. Traditionally, Google Ads (AdWords) is paid search. Paid search is paying to have your listing featured on a search engine result page (SERP).
With Google Ads, you can advertise on Google Search, Youtube, Google Display Network, Google Maps & Google Play
In contrast to paid search, Facebook Ads offers paid social advertising. In the wake of Facebook algorithm changes, it has become increasingly difficult for brands to get in front of potential customers organically (ie. for free!) This is where paid social comes into play. With Facebook Ads, you are paying to get in front of potential customers on social networks, instead of reaching them organically. Facebook isn't limited to just your Facebook newsfeed. With Facebook Ads, you can advertise on Facebook News Feed, Instagram, Audience Network & Facebook Messenger.
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