The Power of Facebook (and Potential of Other Heavyweights) for Mobile App Marketing

The Power of Facebook And Potential of Other Heavyweights for Mobile App Marketing Facebook's Impressive Reach f 1B. MOBILE USERS 16M APP INSTALLS on Facebook to date with Fiksu How Facebook Beats Other Forms of Mobile Advertising Banner networks provide lowest CPI around: 16% lower than video networks 20% lower than Facebook BUT Users acquired via Facebook have: 16% higher purchasing rate than video 50% higher purchasing rate than banners f $8.80 SO... If it cost $10.00 to acquire a purchasing user on banner network, it would cost: on a video network $8.10 on Facebook f What's Next? Facebook App Install Data Proves Massive Potential | 350 M app installs in less than two years 1B mobile monthly active users SO what can we expect from future launches of app install products ? Coming Soon: the Expanding App Install Marketplace 540M active users across Google Properties Google mobile, search, data, OS, shopping, video, etc. - the complete package The Mountain 400M monthly active mobile users YАHOO! history of ad success, data, APIS - Has an axe to grind The Dark Horse 86M monthly users X Aol. high-end brands, broad portfolio - still relevant after all these years The X Factor Just released June 30th 198M monthly active mobile users data, APIS, targeting - Mobile is in their blood! The Mobile Powerhouse Tools to Optimize Your Facebook Marketing Programmatic budgeting and bidding: cost efficiencies up to 20% Q Programmatic microtargeting: reach granular, precise audiences Automated creative testing and management: influence CPI by up to 40% Mobile measurement: track conversions Interest exploration tools: uncover additional audiences likely to convert LTV optimization: identify high value audiences & make optimal targeting decisions User segmentation tools: find high value lookalike audiences SOURCES: http://venturebeat.com/2014/04/23/facebooks-app-install-ads-have driven-350m-app-downkoads-to-date April 2014 http://www.usatoday.com/story/tech/2013/10/29/google-plus/3296017 http://thenextweb.com/google/2013/10/29/two-years-later -google-growing-540m-active-users-workdwide-1-Sb-photos uploaded http://en.wikipedia.org/wiki/Google+*cite_note-usatoday.com-7 http://venturebeat.com/2014/01/10/the-marissa effect-heres what-yahoo-is-bringing-to-mobile-in-2014 January 2014 http://www.mediapost.com/publications/mobile-marketing-daily/edition/2014/04/24/7print April 2014 http://thenextweb.com/twitter/2014/04/29/twitter-passes-255m-monthly-active-users-198m-mobile-users-sees-80-advertising-revenue-mobile {Fiksu} www.fiksu.com