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The Power of Facebook (and Potential of Other Heavyweights) for Mobile App Marketing

The Power of Facebook And Potential of Other Heavyweights for Mobile App Marketing Facebook's Impressive Reach f 1B. MOBILE USERS 16M APP INSTALLS on Facebook to date with Fiksu How Facebook Beats Other Forms of Mobile Advertising Banner networks provide lowest CPI around: 16% lower than video networks 20% lower than Facebook BUT Users acquired via Facebook have: 16% higher purchasing rate than video 50% higher purchasing rate than banners f $8.80 SO... If it cost $10.00 to acquire a purchasing user on banner network, it would cost: on a video network $8.10 on Facebook f What's Next? Facebook App Install Data Proves Massive Potential | 350 M app installs in less than two years 1B mobile monthly active users SO what can we expect from future launches of app install products ? Coming Soon: the Expanding App Install Marketplace 540M active users across Google Properties Google mobile, search, data, OS, shopping, video, etc. - the complete package The Mountain 400M monthly active mobile users YАHOO! history of ad success, data, APIS - Has an axe to grind The Dark Horse 86M monthly users X Aol. high-end brands, broad portfolio - still relevant after all these years The X Factor Just released June 30th 198M monthly active mobile users data, APIS, targeting - Mobile is in their blood! The Mobile Powerhouse Tools to Optimize Your Facebook Marketing Programmatic budgeting and bidding: cost efficiencies up to 20% Q Programmatic microtargeting: reach granular, precise audiences Automated creative testing and management: influence CPI by up to 40% Mobile measurement: track conversions Interest exploration tools: uncover additional audiences likely to convert LTV optimization: identify high value audiences & make optimal targeting decisions User segmentation tools: find high value lookalike audiences SOURCES: driven-350m-app-downkoads-to-date April 2014 -google-growing-540m-active-users-workdwide-1-Sb-photos uploaded* effect-heres what-yahoo-is-bringing-to-mobile-in-2014 January 2014 April 2014 {Fiksu}

The Power of Facebook (and Potential of Other Heavyweights) for Mobile App Marketing

shared by Fiksu on Jul 11
There is huge potential in mobile app install ads for mobile app marketers – this new infographic from Fiksu highlights the power and potential of app install advertising. It shows Facebook’s mas...



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