The Truth About Infographics

The Truth About Infographics (An infographic backlash infographic) Turns out that those infographics that are so popular these days are part of an incredibly sophisticated keyword-spamming operation! Which is conve- nient, because, honestly, we were all kind of getting a little tired of them. Here's an infographic to explain how the infographic-spam industry works. HOW THE SYSTEM WORKS Step 1: Create an attention-grabbing infographic that people will want to share. A BRIEF GUIDE TO нOW BOOGERS STRIPTEASE GRENADES Breasts WORK The average breaet weighe 1.1 bs and contains 4 of the body's total tat Step 2: Submit your infographic hy digg? to Digg, and get -Digg doesn't include "no Follow" tags on its links. your network of That tells Google that the site being linked to is legit, and helps its ranking in search. Diggers to push it to the front page. -Digg is inFluential. Once something hits Digg's Front page, it gets passed around the web. -More sites linking to your spammy infographic makes Google like you even more. TL:DR: Digg is easy to game. H Step 3: Add new code beneath your info- graphic that includes the high value key- you're after, such as "online info- schools." Whenever anyone links to your width BIGGER IS BETTER: words The graphics work so well: infographic, your PageRank improves, is that they are longer E and wider than most: and before long you're the first search sites can handle, so in result for any high value keyword. order to post them,: there's a good chance: that you'll need to use the embed code that: infographic mers usually include,: which is where they: hide the anchor tags and a link back to their page, both of: which drastically im- prove their Google : PageRank. reason "I'm going to school on the Internet!" spam-; This is what the game is really about. If you own the search term for "online schools," you can sell a whole buttload of online education to people. HOW THEY You could always just pay to show up when peaple search for high value keywords Here's what it will cost any- time someone dicks your link using Google AdWords Your site's PageRank (named after Google cofounder Larry Page) is a reflection of the relative impor tance assigned to it by Google's Page- Rank algorithm. MAKE MONEY Assume that 10,000 people search for the term "online schools" "online schools" every day. 1- 100 people $4.64 - $9.26 per click "medical billing" $4.34 - $10.64 per click Google "health insurance" $6.53 - $13.16 per click "credit reports" $6.81 - $13.89 per click Web pages with a higher PageRank will appear higher in search results for relevant terms. "credit cards" $7.44 - $15.15 per click WHAT DOES IT MEAN? Google algorithm assigns your importance by look- ing at "incoming links" from other sites. Links from more important sites (i.e., sites that themselves have MATHA high PageRank) will give you even more juice. So, if the front page of Digg links to a page on your site that has, for in- stance, some dumb Digg- bait infographic on it, that makes Google's algorithm very happy .. 5.000 of them click the link for the first search result, in this case, the SEO opti- mized site associated with an infographic. and your site will start show- ing up in search results for some of the keywords on that particular page STHS YOU DION T KNOW ABOU SOME DUMB THINO ... which doesn't need to have anything at all to do with the infographic you threw together. 10% click through to an affiliate (in this case, an online college). Half of them sign up at the affiliate online college, and the college pays $50 for every sign-up. HOW TO FIGHT IT! 1.) If you do link to a spam infographic, include a "NO FOLLOW" 250 sign-ups at $50 per sign-up tag in the HTML. This will tell Google not to count that PageRank. x $12,000 every day 30 days a month page when they are assessing If you're suspicious, look at the URL of the site the $375,000 every month infographic is on. If it's x 2.) Look at the URL! 12 months a year some completely unrelated site about online schools or budget planning, they're probably not being totally ingenuous! $4,500,000 a year Made by BuzzFeed