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Online Shopping Trends

November 2012 Online Shopping Trends Akamai Follow #AkamaiHoliday and #AkamaiADS for continued updates throughout the season Early November 120% November 4th November 1st 40% Increase in Online Purchase Activity Compared to Oct. Avg. 16% Sales Jump Over 2011 Social Referrals Grow 40% 3 D.) 23 0/ increase in /0 mCommerce traffic November 10h November 7th Thanksgioing Weekend Page Views per Minute 7,625,475H 7,534,701 11:00AM Black Friday 10:00PM 9:00PM Cyber Monday Page Views per Shopper Thanksgiving Black Friday Cyber Monday 18.3 20.1 19 A decrease in page views on Cyber Monday suggests that consumers went online with a strategy. 2.4% 3.6% 4.2% Conversion Rates Cyber Monday Thanksgiving Black Friday Number of Shopping Carts 11,055,879 17,666,659 20,638,594 Thanksgiving | 95% Black Friday | 212% Cyber Monday | 265% Purchases 1.7 M 3.1 M 4.6 M Thanksgiving | 9% Black Friday | 97% Cyber Monday | 193% Online Sales (And year over year growth) $1.04B $1.46B %24633M Thanksgiving | 32% Black Friday | 28% Cyber Monday | 17% ' Data collected from an eCommerce sample on the ADS Data Platform. Comparisons use an October average baseline unless otherwise noted. 2 For first 18 days of November, Comscore. 5 Unique Buy cookies compared to Unique Browse cookies. 3 Compared to previous Saturday, November 3rd social referrals. 6 Seen on the ADS Data Platform. 4 Retail Net Usage Index & 1 ComScore Cyber Monday Spending, percentages are year over year. To learn more about the ADS Data Platform, please visit Akamai FASTER FORWARD For a real-time visualization of retail traffic, please visit DES268342 10 TEN 10 s260342

Online Shopping Trends

shared by CaseyKita on Dec 06
2012 Online Holiday Shopping Trends - from browsing to buying, shopping carts to purchases, PCs to devices!




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