Holiday Shopping 2013

CAkamai Holiday Shopping SHIFTING TO THE WEB PAGE VIEWS HOLIDAY 2013 Ihl 12 Wednesday Black Friday Thanksgiving 11/28 Saturday Sunday Cyber Monday 11/27 11/29 11/30 12/1 12/2 35% OF TRAFFIC WAS MOBILE 11% 15% 50% 9% US traffic across 30 retailers iPhone OiPad O Windows Android O Mac 15% 46% MASSIVE INCREASE IN MOBILE TRAFFIC INCREASE Y/Y CYBER CRIMINALS Black Friday attack traffic was 5X 5X higher than the beginning of Nov. Black Friday attack traffic grew at 2X over 2X the rate of retail traffic. Malicious requests fell into three J main categories: SQL injections, DDOS attacks, and image scraping. Friday Friday Friday Friday Black Friday 11/1 11/8 11/15 11/22 11/29 9.2 MILLION Thanksgiving PAGE VIEWS PER MINUTE Activity was especially high on this day, 10 as a majority of "couch commerce" shoppers logged on with full bellies in the post-dinner rush at 9PM EST. II IPAD TRAFFIC HIT 737% OVER OUR BASELINE FROM EARLY OCTOBER. 6AM 9AM 12PM 3PM 6PM 9PM MILLION Black Friday I.3 Friday PAGE VIEWS PER MINUTE Peak Black Friday traffic surpassed Thanksgiving peaks. iPhone traffic surged throughout most of the day (400-637% above baseline), likely as a result of on-the-go shoppers using their phones while in store. MILLION Cyber2 11 PAGE VIEWS Monday PER MINUTE Record-breaking traffic surpassed last year's peak, reaching over 11 million page views per minute at 9PM EST. 12 •10 2° THE HIGHEST TRAFFIC PEAK FOR 3. IPADS WAS LATE MONDAY NIGHT .8 4. Check out our Retail Net Usage Index on Akamai.com/nui and follow #AkamaiHoliday for real-time updates on traffic trends. Sources: Akamai Retail Net Usage Index, Akamai Research. Copyright 2013 Akamai Technologies. All Rights Reserved. Peak Page Views Per Minute (Millions) Peak Page Views per Minute in North America (Millions) Requests Denied Per Page View 5.