How Fast Do Websites Really Load for Mobile Users?

How Fast Do Sites Really Load for Mobile Users? 2 out of 3 mobile shoppers expect sites to load in 4 seconds or less. How do top retail sites measure up? Desktop vs. Smartphone Performance [ 3G] VS Comparing the same set of 200 top ecommerce sites, median load time for smartphone users over 3G is 40% slower than it is for desktop users. Desktop DSL T7.1 sec. iPhone sec. 11.5 Android 11.8. 3G 3G sec. Median Load Time Desktop vs. Smartphone Performance [ LTE] VS Over an LTE network, median load time for Android users is 9% faster than for iPhone users. This was consistent across the test results. Desktop 171 sec. "Android 8.1 sec. iPhone LTE T8.9 sec. DSL LTE Median Load Time Many Sites Were Unacceptably Slow 9% of full sites took 20+ seconds to load on the iPhone, compared to 6% for the Android phone. An August 2012 survey from Keynote Systems found that 64% of smartphone users expect sites to load in 4 seconds or less. ANDROID LOAD TIME 15 50 10 40 30 LOAD TIME (SECONDS) 05 20 10 IPHONE LOAD TIME 15 50 10 40 30 05 LOAD TIME (SECONDS) 20 10 iPad Is Faster Than Android Tablet Pages loaded 22% faster on the iPad than on the Android tablet. II|||||| iPad 22% FASTER 1 Out Of 3 Companies Do Not Have a Mobile-Specific Site 68 of the 200 sites did not have a mobile site. This could be attributed to a number of things -- from companies focusing on responsive design and/or native apps, to lack of resources for building a separate site for mobile. 68/200 32% Of Companies Do Not Let Mobile Users View The Full Site 42 When testing from smartphones, we found that 42 of the 200 URLS will not direct to the full site, and 22 don't have a 'view full site' option. In other words, mobile users are stuck with the mobile-only site. 200 WILL NOT DIRECT TO FULL SITE 22 200 32% DO NOT HAVE 'VIEW FULL SITE' OPTION Companies Serve Full Site to iPad Users, Mobile Site To Android Only two-thirds of sites served the full site to the Android tablet. The rest served the mobile site, despite the fact that most people expect identical online experiences on their desktops and tablets. 66% of companies served the full site to the Android tablet 100% O of companies served the full site to the iPad. ostrangeloop Based on tests of leading ecommerce sites in July 2012, using open-source tools over 3G and LTE networks. strangeloopnetworks.com 20 20