Building A Brilliant Brand

BUILDING A BRILLIANT BRAND and taking things to the next level When it comes to online presence, rather than attempting to navigate Google's algorithm in the hopes of organic lift, it is now all the more important to focus on building a brand whose traffic is not dependent on ranking positions. By establishing your business as a spearhead of its industry, you will convert users into ambassadors who come back regularly, and bypass the search engine that's quick to penalise Aims MAKE THEM REMEMBER MAKE THEM RETURN Methods NEWSLETTERS Provide your audience with regular updates about business. Stand out from the crowd and create memorable content: this could be a graphic, Social an anecdote or a competition Channels 72% of internet users globally Presence on platforms like Twitter, Facebook and YouTube will allow you have one or more social media accounts to push content to people and connect with a targeted Over 40% of email recipients made at least one purchase as a result of audience a newsletter in 2013 BLOGGING 92% of businesses who blog Publish branded content that will multiple times a day acquire a customer through their blog appeal to your customers, and approach relevant hosts (blogs, publications and distributors) with stuff that's worth sharing Mobile App on the rise, so it's always worth creating an app that will enable users to easily engage Mobile usage is Mobile phones are set to outnumber people in 2014 with your content. After all, 50% of emails now are opened on mobile SEO Optimise brand terms to ensure you're easy to find. Don't ignore competitive terms either - potential customers may still be weighing up their options 89% of consumers use search engines for purchase decisions Adwords Use Adwords remarketing for search, meaning your PPC will be more targeted. Simultaneously retarget people via social media to keep your brand at the forefront 97% of Google's revenue comes from advertising Result There are many different ways for customers to return to you for business, and by exploring, establishing and perfecting all possible routes, you will be on track to becoming a brilliant brand. While Google will always play some part in the re-finding of business, it is no longer the main port of call. By focusing on other methods of retargeting, and employing the use of other touch points, you will establish more trust, encourage return customers, and take things to the next level For more information about building a briliant brand, visit boutiquedigital.co.uk tweet us @BoutiqueDigi or drop us a line: hello@weareboutique boutique digital communications