Branding and Marketing
shared by logodesignguru on Apr 01
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Simple tips for healthy branding and interactive marketing:
Make your consumers scream for your brand.. question is how? Well you need to study popular brands and their marketing strategies. For inst...
ance, the best strategy is adapting to retention technique. The way McDonald and LG did.
Another popular strategy is launching better campaigns. For instance, Coca cola "open happiness" got viral because it was a powerful idea. However, despite of getting a positive response, it is still recommended to revise these campaigns every 6 months, where new insights should be continuously flowing.
Secondly, brands should provide room for personal associations to people. It is always good to incorporate an emotional element in your product that people can easily relate. For example Puma presented it's vision as, "Fair, Honest, Positive, Creative"
Besides, studying market for success stories only, it is also important to see which brands failed and the reasons that failed them. In this presentation, you will find 5 unbeatable branding blunders that you must not do.
Whereas, if you would scrutinize the similarities of successful brands who nailed the opportunities. you will see that all of them were different (unique), Focused and Relevant.
Explore what your brand is exactly missing and then beat that hurdle. Good Luck!
Source
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