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23 Eye-Opening Visual Marketing Stats

23 eyl-opening VISUAL MARKETING stats general isual content LWHEN PEOPLE HEAR INFORMATION, remeuber only OF THAT INFORMATION 3 DAYS LATER. 10% thay'll Cikely VISUALS WITH COLOP INCREASE peoples willingness to read a pieve of CONTENT BY: 80% IF RELEVANT, IMAGES are paired will that infovmation, PEOPLE RĖTAIN 65%A (3) of that infornyation 3 days later. 65%¤Ñ of senior marketing executives believe that VISUAL ASSETŠ (PHOTOS, VIDEO, ILLUSTRATIONS & INFOGRAPHICS) are core to how their brand stong is cononturicated. CONTENT WITH RELEVANT IMAGES mbre views than content without RELEVANT IMAGES. gets (3%of content ereatoro plan to príantice creating MORE ENGAGING CONTENT IN 2016, AND 55% rlan to priantice ereating visual content, video NAME VIDEO AS THE TYPE OF CONTENT WITH THE BEST ROI. SHOPPERS WHO VIEW VIDEO ARE 1.81 , mbre Ckeliy USING THE WORD "VIDEO" IN AN EMAIL SUBJECT LINE BOOSTS: TO PURCHASE THAN NON-VIEWERS. bpen rates by 19% and reduces unsubseribes by u%. click-through rates by 65% 10 (between Uypril 2015 and Novenber 2015) THE AMOUNT OF AVERAGE DAILY VIDEO VIEWS ON FACEBOOK DOUBLED FROM y duy. billion video views PER DAY TO 8 billibn per 4 IN 2015, MOBILE VIDEO PLAYS exceeded u4% (up 8y4% aince 201u). IN JULY 2015, PERISCOPE USERS WERE WATCHING yo ylars' worth of videos lvery day. infographics (1za) 12 WHEN THE IMAGES ARE RELEVANT, EYE-TRACKING STUDIES SHOW internet readers pay close attention to readers spend nore tine Cooking at the images IMAGES VISUALIZING INFORMATION. THAN READING TEXT ON THE PAGE. 3) INFOGRAPHICS ARE Liked and shared on 2bcial media 3x mbre THAN OTHER TYPES OF CONTENT. 14) PEOPLE FOLLOWING DIRECTIONS WITH TEXT AND ILLUSTRATIONS DO M323% better than those fillouwing divedtions without illustrations. 60% OF MARKETERS PREDICT THAT THE USE OF infographics will increase in 2016 compared to 2015: 79% 60% 50% 41% 7% 7% 4% 4% PHOTOGRAPHY ILLUSTRATIONS VIDEO INFOGRAPHICS INCREASE ODECREASE aocial media VISUAL CONTENT IS MORE THAN 17) mbre FACEBOOK POSTS WITH IMAGES SEE 23X nove engagonent than those WITHOUT IMAGES. TO GET SHARED ON SOCIAL MEDIA THAN OTHER TYPES OF CONTENT. (18 19 BUFFER REPORTED THAT THEIR tweets with inages feceived 150% mbre retiveetz THAN THOSE THE INSTAGRAM COMMUNITY HAS GROWN TO mubre than 400 million WITHOUT IMAGES. AS OF SEPTEMBER 2015. 20 ON INSTAGRAM, PHOTOS SHOWING FACES GET 38% Ckes mbre SNAPCHAT HAS 100 nillion daily users, than photos not shuoing facer. 65% tt of them using the app to uplvad videos. PINS ON PINTEREST HAVE THE POTENTIAL TO GO VIRAL: 80% rins are re-ping 1.4% of tweets retwedted. bver COMPARED TO 88% of conglumers have purchased Oa product thay pined, and 49% have purdared 5 or more products thayve pinned. sburces Mains eethost*

23 Eye-Opening Visual Marketing Stats

shared by mainstreethost on Feb 27
Visual marketing will continue to dominate throughout 2016 and beyond. If these eye-opening statistics don’t persuade you to jump on the visual content bandwagon, nothing will!


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