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Where Do You Fit In? The Latest in the Workout World US

WHERE DO YOU FIT IN? the latest in the workout world! Top 3 reasons people workout To be healthy To be fit To lose weight 50% 20% 15% 34% People prefer... 59% 36% I love to work out my... 22% Running 34% ABS 54% Cycling Yoga Mid-day LEGS 28% Walking 22% Morning 11% CHEST Evening 45% 8% ARMS Weight Training 34% GLUTES Pump up the tunes! 3 in 4 Genre Preference 55% 50% 25% prefer 20% 20% 15% listening to 10% music while working Pop Rock Techno Alternative Hip-hop Country R&B out Best Dressed Most wanted celeb bods. Workout Apparel: Best Brands Material Preference: Tops, Bottoms, and Socks 1st Jennifer Aniston & COton NIKE Hugh Jackman 2nd Champion Reebok 110 O DRI-FIT 3rd adidas UNDER ARMOUR Compression new balance 4th Spandex People make their purchasing decisions for exercise apparel based on.... 43% 29% 28% 27% 22% 18% THE APPLE TIMES Impulse Recommendations Websites Advertisements Trends at the gym Magazines SNACKING Over half of pre & post workout consumers say CLIF MUSCLE MILK they spend BEST PLACES TO up to ENUIN $100 SHOP on gym memberships, shoes, DICK'S equipment, supplements and POWERADE, clothing per month Gatorade SPORTING GOODS KOHĽ'S GLACEAU vitaminwater. Walmart TARGET SPORTS AUTHORITY. water BUZZB ACK Survey included 200 U.S. residents, ages 18+ who workout 3 times per week or more. think forward © 2014 BuzzBack LLC For more information, email [email protected] WA the..

Where Do You Fit In? The Latest in the Workout World US

shared by BuzzBack on Jun 18
Summertime is prime diet sabotage season and we just had to know how consumers plan to slay those extra calories! Our latest study focuses on how and why people work out, their favorite apparel, where...




Jenna Wernikowski


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