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The Ultimate Guide: Restaurant Reviews and Ratings

THE ULTIMATE GUIDE: RESTAURANT REVIEWS AND RATINGS * * * * * In today's age, diners can quickly become online critics. They're posting online ratings and reviews of restaurants on multiple sites while making personal recommendations not only to friends and family, but also to whole world. To stay competitive, you must not only be able to cook a great meal; you must also be savvy outside the kitchen and engage online with customers. HOW REVIEWS AND RATINGS HAVE SHAPED THE RESTAURANT INDUSTRY: 30%-49% 68% 57% 88% A one-star Yelp rating A half-star improvement on Yelp's 5-star rating makes it 30 to 49 percent more likely that a restaurant will sell out seats during peak hours. 68 percent of restaurant owners in the US actively monitor and manage 57 percent of consumers say they will avoid a business that has negative reviews and ratings 88 percent of Internet users read online reviews in order to determine the Increase can lead to a 9 percent revenue increase. quality of a local business reviews on Restaurateurs and F&B executives must acknowledge the impact of online restaurant reviews and play a more active role in managing these reviews. INDUSTRY-SPECIFIC REVIEW SITES yelp: urbanspoon EAT24 OpenTable Yelp Founded in October 2004 in San Francisco, California, Yelp is the go-to site for diners looking to discover great places to eat. Sure, the site has a wide range of business categories, but food, restaurants, nightlife, and bars are the sectors where Yelp has made its name. Urbanspoon (by Zomato) This leading local bar and restaurant guide -which was acquired recently by New Delhi-based restaurant portal Zomato - aggregates online reviews from professional food critics, bloggers, and diners. Urbanspoon also offers the ability to filter searches according to neighborhood, cuisine type, special features (BYOB, gluten-free menu, etc.), price, and nearby locations. OpenTable A subsidiary of, OpenTable is one of the leading online Eat24 Eat24 is a leading food delivery and pickup service whose growing network covers over 30,000 1,500. cities, with re Meanized according to types of information like location or cuisine type. To claim your business for free on Eat24 and enable online ordering just visit To claim your business on Yelp, just visit https://biz You can also check out the ReviewTrackers guide an claiming your Yelp page. But s not just for Orms hungry diners looking to book a table; it's also for those who havent decided yet where to eat, and whol thus turn to restaurant reviews to guide their decision. Every month, OpenTable diners write more than 400,000 reviews, and its network connects restaurants ZAGAT. Gayet. diners with more than 32,000 restaurants worldwide. You can join OpenTable by visiting restaurant-management-systema/joi n_us_form and filling up the form. You can also read theReviewTrackers guide on claiming and managing your OpenTable business profile. To claim and edit your business listing on Urbanspoon, you can perform a search on the site and check if the listing already exists, If it does, yOu can laok for the 1s this your restaurant?" button at the top right of the You will then be given instructions on how to go through the process, after which you will receive a confirmation Zagat panies to e of the first-ever collect restaurant ratings, Zagat - which was founded in 1979-has quickly become one of the top restaurant review sites today, curating the best restaurants and nightlife spots in 18 major cities worldwide. It was acquired by Google in September 2011, whereupon Zagats data became tightly integrated into the search engine giant's services. The site is best known for its 30-point rating scale, which covers various aspects of the dining experience, including food, décor, service, and cost. Zagat also has a dedicated mobile app (for Apple ios and Android) that's integrated with Google services like Google Maps, Google Street View, and Google+ Local. .com call in order to be confirmed as the restaurant's owner/manager. Mearwhile, if you're not yet listed, just visit the site and click the city that your bar or restaurant is located in. Click the "Add Restaurant" link located at Gayot Named after the French food critic who coined and promoted the term "nouvelle cuisine" in the 60s, Gavot is an international and professional guide to dining, hotels, travel and lifestyle, including spas, movies and automobiles. It has professionaly written reviews of local businesses but the site also allows consumers to leave their awn reviews. Gayot evaluates restaurants on a specific rating system that's based on a 20-point scale. The rating is seen on every restaurant page, with comments about décor, service, ambience, and wine detailed within ea the bottom of each page. On the "Add a Restaurant to Urbanspoon page, just enter your business information. Click "Add Restaurant" once you complete the form. Keep in mind, though, that the site manually reviews all new listings before they are added, so it may take some time before your restaurant listing appears MENUPAGES MenuPages MenuPages, a GrubHub brand, is a restaurant search portal that alims to help users find places to eat. It also has a collection of thousands of restaurant menus that are regularly updated, along with reviews and recommendations community of users. To get your restaurant and menu listed, just visit: aurants/restaurantsubmit. On this page, you'll be given instructions on how to submit information for free its each review. Unfortunately. business owners currently do not have the ability to claim their restaurant listings on Gayot, Y ertising in order to nain however, sign up to to gain pay your menu greater visibility an the site. POPULAR REVIEW SITES 8* tripadvisor Google+ / Google+ Local Google is the worid's biggest search engine, and it has also quickly become one of the most powerful restaurant discovery engines on the Web. With services like Google Maps, Google+ Local, and Google Search, Google connects millions of hungry diners with restaurants and local businesses every month. It also publishes restaurant reviews and ratings on the Google+ platform. To create or edit your restaurant listing on Google, just visit the Google My Business page at TripAdvisor TripAdvisor, the world's biggest travel site, has made an indelible mark on the hotel and hospitality industry. But it's also making an impact on Foursquare Once a popular location based check-in service, Foursquare has evolved drastically into a powerful local business discovery engine. More than 50 million people are great local businesses by turning to location-based restaurants. The site collects user-generated reviews and recommendations of restaurants in places all over the world; TripAdvisor also features multiple-category restaurant rankings as well as an online reservations platform. using Foursquare, discovering reviews and recommendations. Over 1.9 million businesses have already claimed their locations to connect with their customers. To get started on daiming your restaurant's TripAdvisor listing, go to Toclaim yours, visit Once you've claimed your listing, you can add your business name, category, hours of operation, photos, links, and other helpful information. YAHOO! Facebook Yahool Local Yahoo! Local is the recommendation and review site The world's leading social network is also home to local business reviews. In the last couple of years, Facebook has polished and enhanced its review features. of search engine Yahool, and it is designed to help users find local businesses and services online. Yahoo! Local can display business search results on a map, and it also pulls data from Yelp to add restaurant reviews and ratings on its business Here are other review sites you should consider: Citysearch,, and Insider Pages. pages. Follow our guide to get started on claiming your Yahool Local listing. AS YOU CLAIM YOUR LISTING ON THESE RESTAURANT REVIEW SITES, MAKE SURE YOU FOLLOW THESE SIMPLE TIPS AND TRICKS: 101 When you can, add as much information about your business: business name, category, phone number address, cuisine type, hours of operation, etc. Always make sure that your listing contains information complete, correct, and up-to-date. Each site will have options for editing your listing in cases you made operational changes or moved to a new address. Don't forget to add your menu information! Hungry users would love to see what kind of specials you that is serve up. Q** Track those reviews! It's a great way to find out what diners love about your business, as well as what they think you can improve on. Respond to reviews professionally, promptly, and politely. This shows that you're a business owner who values customer feedback, and that your establishment takes the time to listen to what customers have to say. Post new content when you can. Include specials, promos, new menu items, and other types of information that would be helpful to anyone who's visiting your business listing. ReviewTrackers Sources: Rumors-of-Fakes/1011078/1

The Ultimate Guide: Restaurant Reviews and Ratings

shared by bsparkerRT on Apr 28
Managing your own restaurant? You’re probably already aware that in today’s age, diners can quickly become online critics. They’re posting online ratings and reviews of restaurants on multiple s...


Brian Sparker



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