Click me
Transcribed

How To Spot A Fake Review: 30 Red Flags

HOW TO SPOT A FAKE REVIEW: 30 RED FLAGS Online reviews aren't always truthful. Is someone trying to bump up their ratings? Is a reviewer trying to flame the competition? Here are 30 ways to SPOT A FAKE REVIEW 01 MARKETING LINGO LIKE "CLICK BAIT" AND "SPLIT TEST" 02 NOT-ACTUALLY-NEGATIVE REVIEWS 03 REVIEWERS HAVE ONLY ONE REVIEW ON THE SITE 04 MULTIPLE REVIEWS ARE IDENTICAL 05 THEY WRITE IN ALL CAPS 06 THEY GIVE EVERY PRODUCT A GLOWING REVIEW 07 THEY ONLY REVIEW PRODUCTS BY ONE MANUFACTURER 08 THE REVIEWERS REPEAT THE ENTIRE NAME AND MODEL OF THE PRODUCT 09 THE PERSON USES THE "BRAND-APPROVED" VERSION OF THE NAME WITH CORRECT CAPS OR SPECIAL CHARACTERS DO THE NEGATIVE REVIEWS HAVE MEANINGFUL EXPERIENCES, OR DO THEY SAY “THIS SUX!" AND NOTHING ELSE? 10 11 DO THE EXCESSIVELY NEGATIVE REVIEWS FAVORABLY MENTION A COMPETING PRODUCT OR BUSINESS? 12 PEOPLE CLAIM THEY WERE "TURNED OFF AT FIRST," BUT ARE NOW A PRODUCT EVANGELIST FOR NO REASON 13 THEY SHARE A DISCOUNT CODE OR TELL YOU WHERE TO G0 TO BUY THE PRODUCT 14 THEY GO INTO LONG EXPLANATIONS ABOUT WHY WHY THE PRODUCT IS BETTER THAN COMPETING PRODUCTS 15 THEY'RE TOO GOOD TO BE TRUE THEY'RE TOO VAGUE, IMPERSONAL, OR LAZY 16 17 THEY GO INTO DETAIL ABOUT THEIR POLITICAL VIEWS IT'S A NATIONAL CHAIN, BUT THE SAME REVIEWERS HAVE SOMEHOW VISITED LOCATIONS 18 WITHIN A FEW DAYS OF EACH OTHER 19 THERE ARE ONLYA FEW OVERWHELMINGLY POSITIVE REVIEWS 20 THEY USE THE BUZZWORDS THAT THE WEBSITE USES TO DESCRIBE ITS PRODUCTS/SERVICES 21 THE ACCOUNTS WERE ALL CREATED AROUND THE SAME TIME, USUALLY WHEN THE DOMAIN NAME WAS REGISTERED THE USERNAME HAS MORE THAN 3 NUMBERS AT THE END 22 23 THE REVIEW WAS LEFT WEEKS OR MONTHS BEFORE THE PRODUCT WAS RELEASED THEY RESPOND TO NEGATIVE REVIEWS BY SINGING THE COMPANY'S PRAISES 24 25 THE REVIEWER DOESN'T ACTUALLY SAY ANYTHING ABOUT THE PRODUCT ITSELF 26 THE REVIEWER INCLUDES A LINK TO THEIR OWN SITE 27 GOOGLING THE REVIEW REVEALS THE SAME PHRASES ON OTHER REVIEW SITES 28 THE REVIEW IS INCENDIARY TOWARD A "RIVAL" PRODUCT/COMPANY, LIKE APPLE VS. MICROSOFT 29 THERE ARE MOSTLY 5-STAR OR 1-STAR REVIEWS 30 THE REVIEW INCLUDES RED FLAG WORDS LIKE "TREAT" OR "RECOMMEND Fake reviews are the scourge of the internet, but they're easy to spot once you know what to look for. Remember: if it sounds too good to be true, it's PROBABLY A FAKE. Kcheckmate INSTANT http://people.hbs.edu/mluca/FakeltTillYouMakelt.pdf SOURCE https://consumerist.com/2010/04/14/how-you-spot-fake-online-reviews/

How To Spot A Fake Review: 30 Red Flags

shared by instantcheckmate on Sep 12
19 views
0 shares
0 comments
Are All Online Reviews Real? All companies know how important online reviews are. But a few choose to plant reviews in order to unfairly boost their credibility. They'll post phoney reviews written ...

Category

Education
Did you work on this visual? Claim credit!

Get a Quote

Embed Code

For hosted site:

Click the code to copy

For wordpress.com:

Click the code to copy
Customize size