Three shops on one platform? How does it work? E-commerce case study.
shared by PositivePower on Jul 30
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During the cooperation with Darmado Positive Power Sp. z o.o. was responsible for:
-advisory in terms of sale organization and marketing strategy (e.g. help in establishing new rules for the loyalt...
y program)
-creative work in terms of developing new concept of the shops image and creating, on that base, design creation
-work in terms of usability - development of the information architecture and intuitive navigation, adapted for the presentation of the extensive amount of data and the functional solutions, including the RWD standard (Responsive Web Design)
-programming work including the implementation of technically complex e-commerce multiplatform with a high automation of sale processes through advanced integration with Symphony program
Meanwhile the work on the new web platform Positive Power supported its current version and handled with the additional publicity actions - positioning, e-mail marketing and ePR communication, what continues to this day and which goal is to strengthen Darmando position in the category of specialistic sport shops.
The shops are integrated into one platform and equipped with a common administration panel (CMS), designed to support the work of the departments responsible for administering offer, orders and management of the promotional campaigns.
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