Middle Eastern Fare Adds Spice

Middle Eastern Fare Adds Spice MSLGROUP Food Trends Watch As Middle Eastern cuisine becomes Middle Eastern fare will enjoy a boost in popularity this year. In fact, experts predict that by 2017, sales of ethnic foods in grocery stores will grow by more than 20 percent, led by strong demand for Middle Eastern and Mediterranean flavors.* more popular, its traditional spices can be used to expand the flavor profile of other everyday foods. MSLGROUP culinary experts profile some of these emerging trends. Sumac Za'atar Marash FRAGRANT AND TANGY WITH A HINT OF NUTTINESS EARTHY AND SLIGHTLY FRUITY TART AND LEMONY TASTE WITH MODERATE HEAT A dark reddish powder from Traditionally a mix of Similar to SUMAC SHRUBS THYME, SUMAC AND SESAME SEEDS CHILI FLAKES COMMON USES COMMON USES COMMON USES Mix in dips Sprinkle over veggies like hummus Use as an all-purpose flavor to red seasoning Sprinkle over flatbread and grilled veggies Substitute Add subtle Sprinkle over a salad olive oil for spoonful to or plate of Mix with Add a sumac for lemon in and tzatziki meat or a a dipping soup or chili brighter note to fish dishes such eggs sauce with for subtle as Lemon bread heat and Chicken and poultry fruity flavor About MSLGROUP's Food & Beverage Team A category leader, the Food & Beverage team of MSLGROUP is devoted to creating economic value for the nation's food and beverage industry. It operates in offices throughout North America, representing leading food and beverage brands, and manages a state-of-the-art Culinary & Nutrition Studio in Seattle. MSLGROUP *Mintel