Visual Design Terms Every Marketer Should Know

OFE VISUAL DESIGN 17 Terms MON Visual content is 40x more likely to be shared on social ===! media If you're a digital-savvy marketer then it makes sense to know some design terms! GOLDEN RATIO ΤΥΡOGRAPHY dividing the larger by the smaller object yields the visual component of the written word the number 1.61 LOGOTYPE PALETTE • the company name designed in a visually unique way colors that represent your brand ASPECT RATIO STYLE GUIDE standards for any design related to your brand relationship between width and height of a rectangle SCALE WHITE SPACE |-1 size of an object in the area of a design purposefully left blank relation to another object SATURATION RESOLUTION + HD relates to an image's quality the intensity of a color DOTYETI.COM