The State of SaaS Marketing

THE STATE OF SaaS Marketing The Saas software space is currently growing 6.5x as fast as the global economy The market generates Billion $461 annually And by 2020 it's expected to boom up to $76 Billion Saas marketers are faced with a unique set of industry-specific challenges. We've outlined below why Saas Marketing is different, the challenges Saas marketers face and what SaaS companies can do to rise above. HOW SAAS MARKETING IS DIFFERENT GIVING AWAY FREE SHORT SALES INFORMATION IS YOUR STUFF IS ACTUALLY CYCLE A GOOD THING GREATEST ASSET B2B SALES CYCLES OFTEN LAST FREE TRIALS CONVERT TO PAID AT LEAST A YEAR ONLY 11% oF THE WORLD'S CUSTOMERS BETWEEN 15-20% BIGGEST SAAS COMPANIES SAAS SALES CYCLE COULD LAST OF THE TIME A FEW HOURS OR DAYS DON'T HAVE A BLOG YOU'RE SELLING A MOST REVENUE COMES FROM LONG SERVICE, NOT SO MUCH A PRODUCT TERM CUSTOMERS 5X CHEAPER TO RETAIN EXISTING CUSTOMER CAN GET 57% OF THE WAY CUSTOMERS THAN ACQUIRE NEW THROUGH THE BUYER'S JOURNEY, BUT STILL CUSTOMERS NOT UNDERSTAND WHAT YOU'RE SELLING. CHALLENGES SAAS MARKETERS FACE STANDING OUT IN ALMOST 5,000 SAAS COMPANIES TODAY AN OVERSATURATED - IN THE MARTECH SPACE ALONE! MARKET CONVINCING A NEW 40-60% OF USERS WHO SIGN UP FOR A CUSTOMER THAT FREE TRIAL WILL USE IT ONCE AND YOUR SERVICE IS NEVER COME BACK. WORTH THE PRICE SELLING A SERVICE, NOT A TANGIBLE HOW DO YOU MARKET SOMETHING THAT HAS NO PHYSICAL PRESENSE? PRODUCT KEEPING CURRENT 5X CHEAPER TO RETAIN EXISTING CUSTOMERS THAN ACQUIRE NEW CUSTOMERS HAPPY CUSTOMERS BUILDING A SCALABLE SAAS COMPANIES INVEST BETWEEN 80% AND 120% OF THEIR REVENUE IN MARKETING STRATEGY SALES AND MARKETING IN THE FIRST FROM SCRATCH 5 YEARS OF THEIR EXISTENCE WAYS SAAS COMPANIES CAN RISE ABOVE LISTEN TO CUSTOMERS CONTENT INVEST IN CURRENT UPGRADES POOR RESPONSE TIMES OR 82% OF CONSUMERS FEEL CUSTOMERS LACK OF RESPONSES CAN LEAD MORE POSITIVE ABOUT A 80% OF ALL FUTURE TO AS MUCH AS A 15% COMPANY AFTER READING REVENUE WILL COME FROM INCREASE IN CUSTOMER CHURN CUSTOM CONTENT, AND 20% OF YOUR CURRENT 90% FIND CUSTOM CUSTOMERS. CONTENT USEFUL SOURCES https://cardinpartners.com/news/2017/7/28/cardin-partners-announces-q2-2017-update-to-saas10k-list-and-top-5-sectors-of-enterprise-saas-719h4 https://financesonline.com/2018-saas-industry-market-report-key-global-trends-growth-forecasts/ https://blog.intercom.io/designing-first-run-experiences-to-delight-users/ https://www.cobloom.com/blog/saas-content-marketing https://blog.kissmetrics.com/how-saas-marketing-is-different/ (http://www.totango.com/wp-content/uploads/2012/04/2012-Saas-Free-Trial-Freemium-Pricing-Benchmark.pdf) https://www.audiencebloom.com/the-biggest-marketing-challenges-for-saas-providers/ https://www.forentrepreneurs.com/2017-saas-survey-infographic/ https://sujanpatel.com/saas/content-marketing/ http://chiefmartec.com/2017/05/marketing-techniology-landscape-supergraphic-2017/ https://www.inc.com/sujan-patel/7-statistics-about-social-media-customer-service-all-saas-startups-must-know.html BIGDROP