An overview of Start-up Marketing

An Overview of An comprehensive look at what every Start-Up Marketing start-up needs to do to create a brand and grow. START-UP MARKETING STEPS Establish your What is your company? What do you do? What are you offering? product/service What is your brand? Who are you? What do you stand for? Create your brand 3 Build Relationships Who is your customer? Who's buying? What's your market? What field are you in and what's happening there? 4 Engage community Think globally/socially How are you making a difference? What's your point? Stages one and two are concurrent processes that parallel path one another. As you develop your products and service, your brand will develop. As you craft positioning, you will have new ideas for your services. Keep is loose and agile. START-UP PROCESS What am I offering? Develop core concepts Launch products Develop brand Identity Research market 1. 2. Formulate new ideas Craft positioning Products/ Services Brand Building Develop prototypes Launch services rbrand? my What is Create models Strategize branding Launching is a process, not an event. Be realistic Pick your media, develop the right content and get and be real. out there. Launch marketing Print Advertising Relevant content Thought leadership Creative engagement Publications Sponsorship Broadcast Product placement Out of home Public Relations Online Marketing Promotions What do you offer? Word of Mouth Mobile Merchandising Reviews 3. Social Media Video Relationships Demos Visualization Direct Marketing Why you? Where are you? Search Marketing What's your price? Selling to customers 4. New markets New segments Community Make a cultural difference Impact community Advance culture Create Bring innovation jobs Global impact Save the environment Increase Encourage entrepreneurs Support change prosperity O2013 Carla laruska jaruskaon.com Kotler, Philipa Kele, L.Kevin (2012. Maketing Managenent 14e. PearsonEdaucation Limited 2012& Mcock, Dermk; AIHalborg Canline Ross (2001). "ntroduction"Marieting: princples nd practike (ath ed). 5.