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Data Driven Holiday Marketing Strategies (Infographic)

DATA DRIVEN höliday marketing STRATE.GIES %. The 2015 Holiday season is upon us! This year, consumers will spend nearly $650 Billion at both retail and online stores. 1 This figure is up 8% from 2014. On average, consumers are expected to spend $805.65 this year doing their holiday shopping. This includes food, gifts, decorations, and other items. How can your business gain a piece of this $650 Billion pie? Below we've outlined some successful strategy tips to help supercharge your marketing and improve your sales this holiday season. These strategies are a proven way to boost traffic, gain new customers, and give your brand the social bump it needs to become relevant all year round. If holiday marketing is done correctly, your business can gain influence and credibility while building long-lasting relationships with your target customers. Use social media TO DRIVE SALES AND BUILD BRAND EQUITY 67% of Marketers will be using social media to drive sales this holiday season OUT OF W HICH: will spend majority of their 93% social media budget on Facebook 73% will be using Instagram for holiday advertising INSTAGRAM ADVERTISING IS NOW BUILT INTO FACEBOOК If your product warrants it, create a quick Youtube Video to show how your product functions 1-3 minutes 25% of shoppers use Youtube to search for a video related to a product 25% they are thinking of purchasing OVER 80% OF SHOPPERS DO INITIAL ! SEARCHES ONLINE - USE SOCIAL MEDIA TO GET THEM SHOPPING 65% 55% 48% 40% of shoppers use of Twitter users of shoppers say of consumers social media to discuss gift that Pinterest say Facebook find a gift ideas on Twitter content has has influenced inspired holiday them to buy gift gift purchases Email USE IT, USE IT, USE IT! In 2014, more than one in four online orders on Black Friday were placed as a direct result of email marketing. FOCUS ON SUBJECT LINE: O CLAIM YOUR DISCOUNT O HERE IS YOUR FREE GIFT O FREE GIFT FOR YOU O OFFER COUPON CODES EMAIL IS STILL THE TOP HOLIDAY 55% MARKETING CHANNEL FOR 55% OF BRANDS EXAMPLE Retweet or Share our Holiday Gift Guide and get 15% off next purchase. Make an extra effort during the Holiday Season to attain email addresses. During the holiday season first time conversion for new email subscribers is 60% during the holiday season. O MAKE SURE YOUR EMAILS ARE MOBILE RESPONSIVE 65% of your customers could be reading your email on their smartphones and other mobile devices. Optimize Website FOR HOLIDAY SEASON YOU ONLY HAVE 12 3 SECONDS 57% of consumers will abandon a site that fails to load within this time MAKE SURE YOU CHOOSE QUALITY HOSTING PROVIDER UPGRADE DURING NOVEMBER AND DECEMBER PEOPLE WHO CHECK PRICE S ONLINE Vs. THOSE WHO MAKE PURCHASE AGE 21-29 30-39 40-49 50-59 60+ AGE HIGHEST INTERNET USAGE DURING 25 THE HOLIDAYS IS ON DECEMBER 16-26 HAVE LIVE SUPPORT DURING THE PEAK TIMES O MON-THU; 6 PM - 9 PM HAVE TECH SUPPORT ON STANDBY FOR ANY CASE - USE TITLE BAR v ANNOUNCE FREE SHIPPING v OR 15-30% OFF OVER $100 v SHOW HOLIDAY OFFER - USE LIVE CHAT SEAMLESS SHOPPING EXPERIENCE HAVE 24/7 CHAT MAKE SURE YOUR CHECK OUT IS MOBILE RESPONSIVE 14% of consumers this year will use the phone to make a purchase STRATEGIES BUSINESS OWNERS *Sept 2014 USE TO ENTICE HOLIDAY SHOPPERSS 25.5% 23.1% 8.9% 6.1% STREAMLINING OFFERING CLEARING OFFERING THE CHECKOUT SHIPPING PRESENTED FLEXIBLE 24/7 CUSTOMER PROCESS DISCOUNTS RETURN POLICY SUPPORT INFOGRAPHIC BROUGHT TO YOU BY O pixelroad designs SOURCES www.PIXELROADDESIGNS.cOM cc This graphic by Pixel Road designs is licensed under a Creative Commons Attribution-NoDerivatives 4.0 International License. Permissions beyond the scope of this license may be available at BY ND 53% CHECK PRICES 11% MAKE A PURCHASE | 田田 田 | | 田田 田

Data Driven Holiday Marketing Strategies (Infographic)

shared by PixelRoad on Jan 10
On average, consumers are expected to spend $805.65 this year doing their holiday shopping, which includes buying food, decorations, and other items. So how can your business get a piece of this $650...


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