Content: How to Attract and Engage Candidates at Every Level of the Sales Funnel

Content More Ways to Attract and Engage Candidates Most career sites cater to the low-hanging fruit: candidates who were going to apply already. They hope branded searches and job boards will draw and engage candidates, but we all know they won't. Sales Funnel Standard Career Site With Content Added SEO/Google PPC Ads Subject matter expertise Awareness Unbranded searches Gain attention from people who don't know you Job Boards Opinion pieces Social sharing Employee-generated content Interest Offer something that encourages them to learn more about you Branded searches A day in the life Photos & videos Visual job descriptions Content extends Why should you work with us? your reach far beyond people ready to apply. Content enables you to engage passive candidates at every level of the sales funnel, compelling even the hardest to hire people Why move here? Consider Overcome objections and compell prospects to engage with you Job Recquisitions What kind of person succeeds here? Social engagement to apply. Act Apply Process Tell friends Make it easy to take action Some Hires Your Best Hires Otmpworldwide For more information, visit meshworking.com THE DIGITAL BRAND AUTHORITY