Super Bowl Sunday: Who Will Win the Lombardi Trophy for Online Pizza Sales?

THE UPPER CRUST: SUPER BOWL XLVI THE LOMBARDI TROPHY FOR ONLINE PIZZA SALES On what is largely thought of as one of the biggest pizza days of the year, here are the numbers from the last Super Bowl: SUPER BOWL SUNDAY PIZZA SPEND A 23% (2012 ONLINE PIZZA SALES) Average Feb. Sunday Super Bowl Sunday A 24% A 13% A 34% Total Раpa Pizza Sales John's Pizza Domino's Hut Although Pizza Hut saw the largest lift on Super Bowl Sunday of the 3 competitors, Domino's won the day last year. SHARE* OF ONLINE PIZZA SALES ON SUPER BOWL SUNDAY 2012 PIZZA HUT 27% 43% DOMINO'S 30% PAPA JOHN'S As the Ravens and the 49ers face off this year, so do these pizza sites. With Pizza Hut extremely popular among both teams' fans**, will they see an even bigger slice of the pie? % OF FANS WHO VISITED ONLINE PIZZA SITES - (Oct. 1 - Dec. 31, 2012) 9% 8% 8% 6% 5% 2% Domino's Papa John's Pizza Hut Baltimore San Francisco Ravens 49ers THIS YEAR, WHO WILL TAKE HOME THE LOMBARDI TROPHY FOR ONLINE PIZZA SALES? COMSCORE. January 2013 1. "Pizza Sales in Dollars by Domain – February 2012 Sunday Analysis", comScore Custom e-Commerce Analytics, U.S., February 1, 2012 - February 29, 2012. 2. "Pizza Sales in Dollars by Domain – Super Bowl Sunday 2012", comScore Custom e-Commerce Analytics, U.S., February 5, 2012. 3. "Observed Domain Visitation by Fans of NFL Teams", comScore Custom Visitation Analytics, U.S., September 1, 2012 – December 31, 2012. * This analysis includes only online sales for Domino's, Papa John's and Pizza Hut. ** "Fans" of the two teams are defined in this report as individuals who visited the team's official site at least twice in one week during December 2012. THE UPPER CRUST: SUPER BOWL XLVI THE LOMBARDI TROPHY FOR ONLINE PIZZA SALES On what is largely thought of as one of the biggest pizza days of the year, here are the numbers from the last Super Bowl: SUPER BOWL SUNDAY PIZZA SPEND A 23% (2012 ONLINE PIZZA SALES) Average Feb. Sunday Super Bowl Sunday A 24% A 13% A 34% Total Раpa Pizza Sales John's Pizza Domino's Hut Although Pizza Hut saw the largest lift on Super Bowl Sunday of the 3 competitors, Domino's won the day last year. SHARE* OF ONLINE PIZZA SALES ON SUPER BOWL SUNDAY 2012 PIZZA HUT 27% 43% DOMINO'S 30% PAPA JOHN'S As the Ravens and the 49ers face off this year, so do these pizza sites. With Pizza Hut extremely popular among both teams' fans**, will they see an even bigger slice of the pie? % OF FANS WHO VISITED ONLINE PIZZA SITES - (Oct. 1 - Dec. 31, 2012) 9% 8% 8% 6% 5% 2% Domino's Papa John's Pizza Hut Baltimore San Francisco Ravens 49ers THIS YEAR, WHO WILL TAKE HOME THE LOMBARDI TROPHY FOR ONLINE PIZZA SALES? COMSCORE. January 2013 1. "Pizza Sales in Dollars by Domain – February 2012 Sunday Analysis", comScore Custom e-Commerce Analytics, U.S., February 1, 2012 - February 29, 2012. 2. "Pizza Sales in Dollars by Domain – Super Bowl Sunday 2012", comScore Custom e-Commerce Analytics, U.S., February 5, 2012. 3. "Observed Domain Visitation by Fans of NFL Teams", comScore Custom Visitation Analytics, U.S., September 1, 2012 – December 31, 2012. * This analysis includes only online sales for Domino's, Papa John's and Pizza Hut. ** "Fans" of the two teams are defined in this report as individuals who visited the team's official site at least twice in one week during December 2012.