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Touchdown: Mobiletasking!

TOUCHDOWN: Mobiletasking! Second screens are taking the lead during the Big Game and you may be surprised by who is dominating the field. Viewers mobiletasking during the playoffs MEN VS WOMEN VS. WOMEN 77% 80% While The Seahawks came out on top during the Big Game, when it came to the playoffs, men and women were neck and neck-77 percent and 78 percent respectively - when it came to mobiletasking. TIME OUT Percent of Viewing Time Spent Mobiletasking THE BIG GAME MEN 28% WOMEN 31% PLAYOFFS MEN 24% WOMEN 27% EXTRA POINTS And the top apps mobiletaskers used are: MEN WOMEN TOTAL 29% 39% REACH Facebook Facebook 4% Candy Crush 6% Twitter Candy 4% Instagram Crush % OF VIEWING TIME SPENT, Candy 14% Candy 15% Crush Crush USING 10% 11% Facebook Facebook 6% 10% Twitter Kindle For the Big Game, the Medialnsiders panel had 5,801 panelists aged 25-54, and 8,300 total panelists, weighted to represent U.S. individual mobile device owners 18 and older. Individual apps with less than 15 users excluded from Time Spent Ranker by Individual App. SYMPHONY ADVANCED www.symphonyam.com MEDIA ADVANCING CROSS-MEDIA INSIGHTS

Touchdown: Mobiletasking!

shared by symphonyam on Feb 06
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SymphonyAM’s Mobiletasking Index shows 78 percent of consumers utilized mobile apps during the Big Game

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