Globe-trotting With E-Dialog

Globe-trotting with dialog Gathering insights from across the globe on consumer attitudes toward email opt-in, mobile emails, social and relevance. OPT-IN The types of companies people opt-in to receive marketing emails Supermarkets Consumer Goods 55% Goods Travel 49% Consumer 43% 59% 52% Supermarkets US 51% EUR Travel Fashion Supermarkets 61% 47% 43% APC MOBILE 67% 63% After receiving an email on a mobile device not optimised for mobile viewing, how many would "Close the email and forget 41% about it and/or delete the email immediately" APC EUR US SOCIAL + EMAIL Which social networks do you receive email alerts and notifications from? US 73.7% EUR APC EUR 7.6% 31.5% 60.0% APC 57.2% US 8.6% facebook. twitter EUR 42.2% APC 34.0% US 23.7% US 16.0% in EUR 12.8% APC 6.4% Linked in Other facebook. Search e-Dialog London The top reason why you interact with a brand on FB 1 Everyone likes this US 42.0% Regular customer anyway / company I feel strongly about EUR 40.0% I would only interact with a brand if I had a customer service problem The brand uses Facebook to APC 41.0% announce special offers / sales / discounts RELEVANCE What is the best way for a brand to gather information about you so that they are able to target their emails more effectively? Past Purchase 37.3 % Preference Centre 37.3 % US Email Newsletter Info 18.4% 44.4% Past Purchase EUR 18.7 % Website Browsing 17.3 % Email Newsletter Info Past Purchase 30,6% Preference Centre 29.6 % APC Email Newsletter Info 19.1 % Do you feel that the most effective and relevant marketing emails you receive are from brands that 'know you'? 71.0% US 60.0% EUR 75.0% APC Download the entire study and view the results of our 10 Key questions across all 3 regions, 9 countries and over 9,000 respondents. Follow e-Dialog on http://www.e-dialog.com fe in Travel