Social Media in Construction 2013

SOCIAL MEDIA IN CONSTRUCTION 2013 THE YES OR NOES DO YOU EMPLOY SOCIAL MEDIA? YES 90% 2012 YES 97% 2013 7% INCREASE IS IT MANAGED INTERNALLY? YES 91% 2012 YES 93% 2013 2% INCREASE THE TYPES YES NO Z INCREASE THE USUAL SUSPECTS BLOGS 2012 BLOGS 2013 INCREASE YES YES 39% 47% 8% LINKEDIN 2012 LINKEDIN 2013 INCREASE YES YES 88% 91% 3% TWITTER 2012 TWITTER 2013 INCREASE YES YES 71% 84% 13% FACEBOOK 2012 FACEBOOK 2013 INCREASE YES YES 81% 83% 2% YOUTUBE 2012 YOUTUBE 2013 INCREASE YES YES 56% 68% 12% GOOGLE+ 2012 GOOGLE+ 2013 INCREASE YES YES 24% 40% 16% PINTEREST 2012 PINTEREST 2013 INCREASE YES YES 18% 26% 8% OTHER 2012 OTHER 2013 DECREASE 11% 5% 6% THE NEWBIES INSTAGRAM 2013 TUMBLR 2013 5% 4% OWN COMMUNITY 2013 HOUZZ 2013 2% DO YOU USE PAID ADVERTISING? ON LINKEDIN ON FACEBOOK 12% 11% ON TWITTER NONE 2% 83% THE RESULTS WHAT WAS MOST EFFECTIVE? WHAT WAS LEAST EFFECTIVE? 2013 intaf You 2013 fP+ Tube houzz 2012 OTHER 2012 DTHER SOCIAL MEDIA HELPED IMPROVE AWARENESS 2012 AWARENESS 2013 INCREASE 69% 86% 17% WEB TRAFFIC 2012 WEB TRAFFIC 2013 DECREASE 65% 63% 2% SEARCH RANK 2012 SEARCH RANK 2013 DECREASE 44% 39% 5% SALES LEADS 2012 SALES LEADS 2013 DECREASE 40% 39% 1% NOTHING 2012 NOTHING 2013 DECREASE 17% 7% 10% OTHER 2012 OTHER 2013 INCREASE 3% 4% 1% ICMA ConstructionMarketingAssociation.org