Anatomy of the Modern Marketer

WHAT SHE LOOKS LIKE THE ANATOMY OF THE MODERN MARKETER by Traackr THE FACE OF THE COMPANY She's at the forefront of the community. She builds and nurtures relationships with people who can move the needle for her company. FLEXIBLE THINKER She makes her own luck. She plans well but is agile enough to respond to serendipitous opportunities. She can rapidly react and innovate in changing IDENTITY TOOLS STRATEGY circumstances. HOW SHE THINKS EYES ON THE PRIZE She engages in a web of activities and measures success differently. She's looking at the outcome but does not try to tie every action to numbers OPEN EARS She listens to real VISIBILITY WHAT SHE'S POCUSED ON people and data. She uses real-time analytics to gain actionable insights and constantly asks different questions of her data, using LISTENING MESSAGE the answers to and impressions. evolve her strategy. HOW SHE COMMUNICATES VISION- ORIENTED She's talking with people, not to people. She's educating, not broadcasting. Her message is not about product features, it's about the vision behind them. PEOPLE AT HEART She builds strong relationships with customers and seeks to develop empathy and a deep understanding of their needs in order to provide real value. RELATIONSHIPS WHAT SHE CARES ABOUT GETTING HER HANDS DIRTY Creative confidence is her strongest asset. She's crafty and resourceful. She prototypes rapid experiments, iterates in public and creates change through continuous experimentation. IDEAS WITH LEGS She has a good understanding of technology; how different tools work toge her and the possibitities they offer to execute her creative ideas. EXECUTION aa WHAT GETS HER MOVING Dana Oshiro, Modern Marketer, http://danaoshiro.com/ AT TOOLS SHE USES