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All About Social Monitoring Tools

ALL ABOUT SOCIAL MEDIA D MONITORING TOOLS The explosion of social media has led to a growing and bustling market for social media monitoring tools (SMM). These tools crawl blogs and social networks for brand mentions and enable companies to build communities and engage with their customers. But with hundreds of options for social media monitoring tools out there, the space is cluttered and confusing for professionals investing in the software. What follows is a collection of data from a survey conducted by oneforty that answers questions like "how much do people usually pay for SMM tools?" to "which SMM tool is best?" Who is buying SMM tools? ARRANGED BY JOB TITLE 10% 10% of respondents said that they were a "Marketing Executive." 10.7% 42.9% "Social Media Manager" 42.9% 10.76 "Small Business Manager" 17.1% 19.3% "Agency Professional" "Consultant" 19.3% What factors affect the selection of a SMM tool? Survey participants were asked to rate different factors according to how important that particular factor affected their selection of a SMM tool. On a scale of i to 4. with 4 being the most important factor. The data for each "factor" is presented as an average rating. 2.47 2.33 2.29 2.13 1.82 1.42 1.39 What metrics it offers Integrations with different social Ability to schedule updates Relationship with the vendor networks Interface Price Firehose access How much do people pay for SMM tools? 2.2% 4.4% 2.2% of respondents say that they spend $10,000/month or more on SMM tools. 19% 54-7% $100/month or less between Sso00 and $10,000/month 54.7% 19% between $500 and $5,000/month 19.7% 19.7% between $100 and S5o0/month What is the satisfaction level for SMM Tools? 34.1% are happy with th are SMM tool(s), and "couldn't have made a better decision." 5.8% of respondents say that frustrated with their SMM tool(s) and are looking to make a switch Snat they are twitker 5.8% How would you feel if you could no longer use Twitter? 34.1% 6.9% 60.1% 48.8% 44.2% 60.1% think that their SMM tool is "okay." They also say that if something better came along they would consider it. I wouldn't be disappointed r'd be somewhat l'd be very disappointed disappointed What frustrates you about your SMM tool? (top 3 responses) V The tool has an excessive lag time and fails to provide reliable, accurate data. V The tool has an excessive amount of bugs and is confusing to use. Lack of innovation. The tool is too pricey. The features don't justify the expense. Using Twitter as a SMM tool The following data was taken from a survey done by How many Twitter accounts do you regularly use? What do you use Twitter for? 23,4% 25.3% 47% 57.7% 18.7% 27.6% 25-3% use more than 2 Twitter accounts 23.4% of respondents Business Both business and personal interactions 2 accounts 1account use Twitter for personal interactions interactions What kind of Twitter SMM tool have you used or are currently using? 6.1% of respondents said that they've used Notification tools (Boxcar, Qwitter, Social Oomph, etc) Desktop client (Seesmic Desktop, Tweetdeck, Tweetie, etc) 5.% 4% 26.1% 15.5% 12.1% 23.6% 127% Scheduling tool (CoTweet, Hootsuite SocialOomph, etc) Auto-follow tool (SocialToo, TwitterMass, Twollow, etc.) Web-based client (Brizzly, Ginx, Seesmic Web, etc.) Analytics tool (Klout, Twitalyzer, TwitterCounter, etc) Mobile app (SocialScope, TweetDeck, Tweetie,etc) The best SMM tool? What's the Best Social Media Monitoring Tool? It depends. Below is a brief list of tools at various price levels that may or may not be the best but are certainly among the most popular and capable social media monitoring tools currently available. Free tools A TOOL THAT MONITORS SOCIAL CAMPAIGNS TOOLS THAT MONITOR SOCIAL NETWORKS & BLOGS TOOLS THAT MONITOR TWITTER & FACEBOOK • SocialMention • Google Reader • BlogPulse AlTop • WildFire's Social Media Monitor • Seesmic • Hootsuite • Twitter Advanced Search • Facebook Search সता A TOOL THAT MONITORS • Google Realtime Search . Twitterverse Web Apps UPCOMING EVENTS • Plancast A TOOL THAT MONITORS TWITTERVERSE WEB APPS - WEB PAGE CHANGES TOOLS THAT MONITOR • Monitter • TweetBeep • Twazzup • PostRank analytics • Pulse of the Tweeters • Twitscoop • Twilert • Sideline • CoTweet • Peerindex • MyTweeple • MentionMap • Twitterfall • TweetMeme • TweetDeck WITH ALERTS • WatchThatPage • Google Alerts • BackType Alerts • Yahoo Pipes • Northern Light Search TOOLS THAT MONITOR WITH SOCIAL SEARCH • Addict-o-matic • Guzzle • Social Seek • Buzzfeed • Buzzoo • MonitorThis • Alterian SM2 Freemium TOOLS THAT MONITOR COMMENTS & FORUMS • Comment Sniper • coComment • Board Reader • Google Trends Tools less than $500 per month Tools more than $500 per month products/sm2/ UberVU Alterian SM2 Trackur Radian6 Beevolve Cision SproutSocial Vocus SugarCRM BrandChats Viral Heat WHAT IS "FIREHOSE ACCEss"? HootSuite Pro When someone is given "firehose access" to a particular product, they are given access to a complete data stream, not just a sampling. Awareness Networks Argyle Social DESIGNED BY IN PARTNERSHIP WITH AKISSmetrics oneforty.

All About Social Monitoring Tools

shared by amie on May 03
Social media monitoring tools (SMM) are a important facet of the booming social media sphere. This infographic breaks down some of the biggest trends and poses some of the important questions about SMM.





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