The Rise of Marketing Automation

THE RISE of MARKETING AUTOMATION Over the past five years, the marketing automation industry has grown from being worth $225m to over $1.65bn, with over 142,000 businesses using marketing automation software. But how did it all begin? 1992 FIRST TOOL: unica 1999 heclane 2001 elcoua NEW TOOLS: NEW TOOLS: Infusionsoft. SILVERPOP 2006 - 2008 NEW TOOLS: salesfusion. Marketo Cloopfuse salesforce pardot HubSpot ONTRAPORT With increasing high-speed Internet adoption, vendors began building cloud-based tools. act on GENOO. whatsnexx With the rise of social media, vendors evolved from offering email marketing automation, to providing a wide variety of automated marketing tools. o in You MARKETING AUTOMATION VENDOR REVENUE $1.65bn 1,600 1,400 $1.2bn 1,200 1,000 $750m 800 600 $500m 400 $325m $225m 200 $100m 2009 2010 2011 2012 2013 2014 2015* $5.5 BILLION WORTH OF ACQUISITIONS IN 5 YEARS Infusionsoft. E GroSocialL Marketo insightera $20m Adobe neolane Marketo CrowdFactory Hubspot $800m * Performable HMicrosoft marketingpilot salesforce act on O marketbright ExactTarget. par ardot ORACLE' IBM U TERADATA aprimo. elcqua. $95m IEM unica SILVERPOP $480m $525m $810m $2.5bn $270m 2010 2011 2012 2013 2014 YEAR NOW ZA 142,000+ ///\\ BUSINESSES ARE USING MARKETING AUTOMATION SOFTWARE | WHY? 451% 14.5% 12.2% INCREASE IN INCREASE IN REDUCTION IN QUALIFIED LEADS SALES PRODUCTIVITY MARKETING OVERHEAD IS YOUR BUSINESS READY FOR MARKETING AUTOMATION? * Estimated Sources: http://www.annuitasgroup.com http://nucleusresearch.com/research/single/marketing-drives-crm-roi/ http://www.marketingautomationinsider.com/marketing-automation-history-timeline/ http://www.marketingautomationinsider.com/marketing-automation-vendor-market-share/ http://raabassociatesinc.com/2014/02/20/raab-report-b2b-marketing-automation-to-reach-1-2-billion-in-2014/ CREATED BY MARKETING AUTOMATIONINSIDER ANNUAL REVENUE ($M)