A Retailer's Guide to Webrooming

The popularity of Web-based shopping has adversely affected brick-and-mortar stores, but a change in the way consumers make purchases may give traditional retailers a fighting chance. Showrooming, the process of browsing in-store and buying online, is beginning to take the backseat to webrooming. This is the exact opposite of showrooming, and conventional businesses may be able to take advantage of the trend.
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