How To Measure Social Media Marketing Performance | Social media KPIs

WWEBSITEVALA Raise Your Cyber Wealth www.websitevala.in HOW TO MEASURE SOCIAL MEDIA MARKETING PERFORMANCE 1 2 3 4 5 6 7 8 Reach Reach is simply the number of individuals who view your content . Impressions Impressions represent the number of times your content was viewed . Subscribers / Followers Followers or Subscribers are individuals who have selected to subscribe to or follow a particular social media account . Reputation Score It impacts how potential clients perceive your company and brand . Cost - per - click ( CPC ) CPC ( Cost - per - click ) is the money you pay per click on a social advertisement . Engagement Rate The engagement rate is used to gauge how engaged your audience is with your content and how successful your brand efforts are . The engagement rate can be measured by Likes , Shares , Comments , Saves , Messages Click - through rate ( CTR ) CTR ( Click - through rate ) is a metric that counts the number of clicks a post gets divided by the number of impressions . Conversion rate The conversion rate is a critical social media marketing metric that indicates the frequency at which your social content initiates the process of a conversion event , such as a purchase , download , or subscription . Visit : https://websitevala.in/how-to-measure-social-media-marketing-performance/