How to Get the Best Out of Influencer Marketing [Infographic]

• SALE How to do Influencer Marketing in the Digital Age? NEW % Who is an Influencer? An Influencer has the ability to change behaviours or impact purchase decisions in a given context. On the social web, Influencers have earned an engaged audience by producing content on specific topics What is Influencer Marketing? Influencer Marketing is the process of identifying, targeting, and connecting with individuals that have influence over your target audience rather than trying to reach that audience all on your own. - Ana Hoffman, Traffic Generation Café The Power of Influencer Marketing 3% of People can Create 90% of the Impact on the Web • 650% Return on Investment through Influencer Marketing • The Fastest Method of Client Acquisition INEWS • The Most Cost Effective Way to Acquire New Customers Advantages of Influencer Marketing Influencer Marketing is about LEVERAGING the Influencers Increased Social Influence reach, authority and recognition. Larger Audience New Customers Tips for Getting on the Influencer's Radar Link to Influencers Content Follow The 3-2-1 Approach 3 Detailed Comments, 2 Social Shares, 1 Link Back Repeatedly and Shamelessly Write a Bold Introduction Add a New Tip to their Post Pitch a Collaborative Project; Provide Something the Influencer Prove an Influencer's Method Works; in other words become a Case Study Needs Make their Content Even Better; create a Slideshare presentation or an Infographic Quote Them Influencer Marketing - Words of Wisdom • Don't Ignore Newcomers as they may turn out to be Future Influencers • Choose Your Influencers Based on Quality of their Work and not based on their Reach rll How to Reach Influencers Contact Form in Twitter Handle Join their Mailing List and Reply to their Email their Website or Research their Preferred Social Profile Use BuzzSumo to Use Impactana to Find Awesome Find Influencers Content and Influencers Who Shared Them Sources: Brought to you by: www.ebrandz.com http://www.trafficgenerationcafe.com/influencer-marketing-11-ways-to-be-memorable/ http://www.trafficgenerationcafe.com/10-ways-to-successfully-engage-influencers/ http://traackr.com/influencer-marketing-framework/ http://traackr.com/why-invest-influencer-marketing/ http://sproutsocial.com/insights/influencer-marketing/ eBrand Search Marketing Services %24