Can Big Data and Smart Stadiums Save Live Sports?

CAN BIG DATA SAVE LIVE SPORTS? IN A 1998 ESPN POLL... 54% of sports fans reported that they would rather attend a game than watch it at home. BY 2011, THE SAME POLL FOUND THAT ONLY 29% preferred being at the game. ANOTHER STUDY FOUND THAT THIS VARIES BY SPORT: 15% 42% 74% Prefer watching Prefer watching Prefer watching football at başball at basketball at home home home NFL TEAM REVENUE: TICKET: ADMI STADIUM 15% (VIP 58.5% STANDARD PRICE: 100 USa ZONE: C DATE: 03/11/2016 NO. 0123456789 SEAT: 10A Ticket sales National medial Sponsorship money 26.5% Other sources THE SMART STADIUMS COMPETING WITH TV SLEEP TRAIN ARENA QUICKEN LOANS ARENA BARCLAYS CENTER Brooklyn, NY Cleveland, OH Sacramento, CA LEVI'S STADIUM EVERBANK FIELD Santa Clara, CA Jacksonville, FL AT&T STADIUM SUN LIFE STADIUM Arlington, TX Miami, FL LEVI'S STADIUM Santa Clara, СА 9 San Fracisco 49ers Contains over 400 miles of fiber optic cable, with 680 WI-FI ACCESS POINTS – 1 per 100 seats. Fans can connect their devices to a 40 gigabit-per-second network - 10,000 TIMES FASTER than the federal classification for broadband. The 49ers have developed an app for use in the stadium that can be used for ticketing, ordering food from your seats, and watching replays of game action. 32% of fans say "limited opportunities to watch replays" limits their in-stadium engagement. I SUN LIFE STADIUM Miami, FL Miami Dolphins The Dolphins' partnership with IBM has seen technology co-opted from IBM's “Smart Cities" initiative and retrofitted to the 75,000 CAPACITY stadium. Data streams from weather forecasts, POS systems and ticketing gates to security systems are used to prevent shortages of concessions at specific stands and reroute traffic, while notifying fans where lines are shortest. BARCLAYS CENTER Brooklyn, NY Brooklyn Nets The Nets' app allows fans to access INSTANT REPLAYS and cycle through different camera angles in the stadium. It also allows fans to upgrade their seats during the game, with prices changing dynamically depending on demand. REPLAY The stadium also collects fan data for sales and marketing, collecting 16,000 unique emails during just five games last season. 39% of fans say "sitting too far from the action" limits their in-stadium engagement. SLEEP TRAIN ARENA Sacramento, CA Sacramento Kings In 2014, software company CrowdOptic trialed use of Google Glass on players and cheerleaders on the jumbotron and in-stadium mobile devices. Kings Vice President Chris Granger said that, in the future, "fans could simply aim their smart devices to inherit SOMEONE ELSE'S GOOGLE GLASS view." EVERBANK FIELD Jacksonville, FL The Jacksonville Jaguars This season, Jaguars are partnering with FanDuel to turn their lounge into 'FanDuelville' a 3,000 CAPACITY LOUNGE with TVs showing all current NFL games, fantasy stats and scoring updates. The trend has caught on, with the 49ers and Minnesota Vikings adding fantasy lounges to their stadiums. 15% of fans say "limited opportunities to watch replays" limits their in-stadium engagement. QUICKEN LOANS ARENA Cleveland, OH Cleveland Cavaliers The NBA rolled out SportVU for the 2013 NBA season – using GPS-enabled cameras to track ball and player movements 25 times per second. The Cavaliers use SportsVU data to display full player stats on their four-sided, 5,500 SQUARE-FOOT center court 'Humongotron.' AT&T STADIUM Arlington, TX Dallas Cowboys 884 CISCO WIRELESS ACCESS POINTS, spanning 8 million feet of Ethernet cabling and 1.4 million feet of fiber optics, ring the stadium. The Cowboys' app sends a push notification at set times to fans in the stadium, telling them to hit their “UNITE THIS HOUSE" button, which causes the phone to vibrate and its camera to flash. The flashes and crowd noise are synchronized in "an electronic wave." According to AT&T, the 2011 Superbowl saw 177 GB in-stadium data used on AT&T devices alone. The 2014 Superbowl saw 624 GB of data used – A 253% INCREASE. 45% of "premium fans" who always or often buy season tickets WOULD PAY MORE for a better in-person experience. #1 SCHOOL OF Northwestern PROFESSIONAL STUDIES Sources: http://espn.go.com/espn/otl/story/_/id/8636927/nfl-taking-note-many-fans-watching-games-tv-beats-going-stadiums http://www.sportsbusinessdaily.com/Journal/Issues/2013/01/28/In-Depth/NFL-revenue-streams.aspx http://www.fastcodesign.com/3030946/how-to-redesign-stadiums-for-people-whod-rather-watch-games-on-tv https://teammarketing.com/tmr/24 http://stats.nba.com/tracking/#/player/ http://venturebeat.com/2014/09/07/silicon-valleys-49ers-show-off-the-best-high-tech-stadium-in-the-world-photo-gallery/ eadership_sunlife_stadium.pdf http://www.ibm.com/smarterplanet/global/files/us_en_us_le http://mashable.com/2012/02/28/ibm-dolphins-sun-life-stadium/ http://rewrite.ca.com/us/articles/mobility/rise-of-the-personalized-stadium.html http://www.techrepublic.com/article/how-sports-teams-are-scrambling-to-keep-millennials-coming-to-games/ http://www.nba.com/kings/news/sacramento-kings-become-first-professional-sports-team-stream-live-google-glass http://www.nba.com/cavaliers/releases/scoreboard-release-141027 n-technology-super-bowl-2011-2 http://www.businessinsider.com/cowboys-stadium-t https://www.umbel.com/blog/sports/driving-fans-back-stadium-one-data-point-time/ -fans http://www.slideshare.net/CiscolBSG/connected-sports-fan https://commons.wikimedia.org/wiki/File:Anthony_Fasano_Jets-Dolphin_game,_Nov_2009_-_040.jpg https://en.wikipedia.org/wiki/Ted_Ginn,_Jr. https://www.flickr.com/photos/shinyasuzuki/8438672432 https://en.wikipedia.org/wiki/San_Francisco_49ers https://en.wikipedia.org/wiki/Levi%27s_Stadium