Search Engine Optimization - Tactics & Techniques

Search SEO Engine Optimization Search engine optimization is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP) including Google, Bing, Yahoo and other search engines. SEO CONTAINS THREE PARTS 1 Keyword Research On-Site Off-site ZOptimization 3Optimization Search YAHOO! Refers to all measures that can be taken directiy Link building (Content Distribution, Social within the website in order to improve its position Bookmarks, Press Releases, Contests & in the search rankings. Examples of this include Giveaway, Forum Posting, Blog comments, measures to optimize the content or improve the Relevant Directories & Paid Links) Social Media meta tags. The process to search keywords related to Your website, Sites (Facebook, Twitter, LinkedIn, Google+, etc) WHY ARE KEYWORDS IMPORTANT IN SEO..? V Keyword research is fundamental in seeking information through Google, to blogging, SEO, and online marketing. V Selecting right keywords that match your content and your site is optimized for showing up in SERPS. V It includes figuring out what people are looking for, so that you can be in the right place, at the right time, with the right content. * Targeting right keywords can help you rank high in search engines and drive organic traffic to your site. On Page Factors Quality Content Keywords The key to a successful website is unique and Research: Analyze and choose the appropriate keywords for your site relevant content Usage: Do your website pages Use the words & phrases you want to be found for? Include: Be sure to include your targeted keywords in the meta data of your website (title, description, image,etc) Engagement Site Analytics-CTR, Bounce rate, Freshness Time on Page, Time on site, Total pages visited Off content- Revise and Refresh content often. OFF PAGE FACTORS Socia ctors Reputation Management You Tube f P in • Website Reputation • Review Sites(Google+ Reviews, Yelp) Links • Trust • Anchor text links • Domain Age • Link Relevancy • Domain Authority • Link Quantity • Page Authority • Link Quality Facts & Figure 75% 80% 93% 82% Of online experiences begin with a search engine. Users never scroll Search and e-mail Of internet users past the first page of are the top two internet activities. use search. search results. CRESTMEDIA INTER NET M ARKETING www.crestmediamarketing.com Disclaimer: All data & images are based on the best we could find at the time. We expressly disclaim any liability for any omissions of information or errors in fact.