SEO Strategy or Plan for 2014

SEO Plan for 2014 Google Google has done enormous algorithmic updates in 2013: 17th Jan 2013. Link Devaluation Results - Drop in website ranking in SERP. 22nd Jan 2013 Panda #24 Affected 1.2% search queries of all search queries. Results 22nd May 2013. Penguin 2.0 Results - Effects are very less. 18th July 2013 Panda RecoverY Softening the effects of previous penalties. Results - 19th July 2013 Knowledge Graph Expansion Knowledge graph displays in Google SERP's Results - 6th Aug 2013 In Depth Articles In depth article displays in Google SERP's for more better results. Results - 20th Aug 2013 Hummingbird Focused on conversational & semantic Results - search to try & deliver more correct answers of search queries. 4th Oct 2013 Hummingbird Focused on conversational & semantic Results - search to try & deliver more correct answers of search queries. Plans for SEO Strategy based on the algorithmic changes in mind: Start from scratch! A long term SEO strategy will be so important for 2014. Future SEO strategy shouldn't simply focus on optimizing your website. Search engines are becoming increasingly smarter at identifying linkages between your website, social media profiles, whitepapers, e-books and the graphics. Think Think Think !!!!! Decide Vision Why What How Strategy Tactics Strong Relationship Between Social Search Content Think Mobile Develop mobile version of website Optimize website for mobile Choose a responsive website design Work on Page Load Speed Structured Content Social Media Takes a Leading Role Establish Google Authorship Integrates your blog/article with Google+ Profile > Increase +1's on your businesses Google+ profile Content is King > Create Conversational Contents Focus on Long-Tail Queries > Work on FAQ section of the Website Broaden your sites semantic field by using as many synonyms as possible across your site to capture a wider variety of search queries. 'where is', 'what is', how to' are precisely the types of question specific content that Google is now going Hummingbird to promote much higher up the rankings. Structured Data Work on the Website Technologies Add Structured Data (schema, microdata, microforms etc.) Focus on Local Search > Work on maps Website Submit sites more in Local Business Listing Website