Hiring Top Digital Marketing Talent: What You Need to Look For

HIRING TOP DIGITAL MARKETING TALENT: WHAT YOU NEED TO LOOK FOR "Presented to you by O FLORAPANG Digital marketing is becoming an increasingly prominent part of the customer acquisition strategy. As such, it is more important than ever to fill your company with the best digital marketing talent. HIRING THE RIGHT PEOPLE IS KEY* "If you pick the right people and give them the opportunity to spread their wings and put compensation as a carrier behind it, you almost don't have to manage them." "The secret of my succesS is that we have gone to exceptional lengths to hire the best people in the world." - Jack Welch - Steve Jobs ::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::: TOP DIGITAL MARKETING TALENT PROFILE Strong desire for success A solid social media presence Great communication skills Proven track record of success in digital marketing Great writer Up-to-date on the latest digital marketing trends Strong references from past employers DIGITAL MARKETING ROLES & QUALIFICATIONS Digital Marketing Coordinator Digital Marketing Coordinator supports the marketing team in planning, tracking, scheduling, and executing marketing programs. Minimum Qualifications: Bachelor's degree in Communication, Advertising, Marketing, or related field 1-2 years of digital marketing experience Basic understanding of SEO, social media and Google Analytics Community Manager Community Manager acts as the voice of the company while managing the company's social media channels on a day-to-day basis. Minimum Qualifications: Bachelor's degree in Communication, Advertising, Marketing, English, or related field 2+ years of social media or PR experience Excellent writing skills with fierce attention to detail and grammar Deep understanding of social analytics tools and reports Digital Marketing Specialist Digital Marketing Specialist often acts as a digital strategist as well as a hands-on tactician in several areas of digital marketing. Minimum Qualifications: Bachelor's degree in Communication, Advertising, Marketing, or related field 2+ years of hands-on experience developing and executing online marketing campaigns Experience with SEO, content marketing, email marketing, and SEM Deep understanding of analytics and reporting tools PPC Specialist PPC Specialist develops, implements and manages PPC campaigns to drive qualified leads to the website. Minimum Qualifications: Bachelor's degree in Business or Marketing • 2+ years of proven experience implementing and managing successful PPC and other online marketing campaigns Advanced knowledge of Google suite of products including Google Tag Manager, Google Analytics, Google Webmaster Tools and Google AdWords Email Marketing Specialist Email Marketing Specialist is responsible for the development and execution of email prospecting and nurturing campaigns. Minimum Qualifications: Bachelor's degree in Business or Marketing • 2+ years of experience in email marketing Excellent understanding of email marketing concepts and metrics such as deliverability and sender reputation Familiarity with CRM and email marketing platforms Content Marketing Manager Content Marketing Manager focuses on content marketing strategy and manages the content pro- duction and publishing processes. Minimum Qualifications: Bachelor's degree in Communication, Advertising, Marketing, English, or related field 3-5 years of content marketing experience in a similar industry with proven track record of growing reach Some experience with WordPress, HTML and SEO Outstanding writing and communication skills Digital Marketing Manager Digital Marketing Manager develops digital marketing campaign strategies and oversees campaign execution. Minimum Qualifications: Bachelor's degree in Communication, Advertising, Marketing, or related field 4-7 years of overall digital marketing experience Deep knowledge of marketing automation, email marketing, content marketing, SEM, and SEO best practices Ability to effectively lead a team through the use of training and coaching www.florapang.com