Easy ways to convert digital marketing into direct mail marketing

ONE STEP servi ces Complete Marketing Solutions ARE YOU LOOKING TO ADD DIRECT MAIL MARKETING TO YOUR CURRENT IMARKETING STRATEGY? YOU SHOULD! According to the Direct Marketing Association, percent of direct mail recipients 79% act on a mail piece immediately. According to a USPS survey, 64% of people value the marketing mail they receive. At One Step Services, we have several clients who consider direct mail an important lead generation tool. Adding direct mail to your marketing strategy doesn't have to be difficult or increase your workload, One Step Services can easily convert the content you are using for digital marketing into direct mail marketing pieces. TWEETS ABOUT COMMUNITY NEWS A great compliment to tweets about community news and events would be a community events calendar which could be placed on a postcard, a flyer or even a large doorhanger. Another great piece would be a community newsletter that bears your brand and has helpful information about real estate and the community. ARTICLES SHARED ON FACEBOOK While it's not effective to simply paste an article on a postoard and send it out, you can use an artiole for postcard oontent. Summarze the article in 3-5 bullet points or create an infograph. Inchude a strong call to action and encourage recipients to contact you with further questions. You Tube YOUTUBE VIDEOS If you have areated a video for a listing, share the url on the Just Listed postoard and the property flyer. If you've areated an instructional video, create a door hanger with a strong call to action and a url to the video. YELP REVIEWS Turn those reviews into a postcard. People appreciate recommendations from trusted community members for restaurants, shope, servioemen and other local businesses. FOLLOW ME You can use direct mail to get more followers on Facebook, Instagram, Twitter, Google+ or any other site. Compile a list of your most popular tweets, put them on a postcard and say something like "Want to stay up to date on the latest real estate news? Follow me on Twitter!" To encourage people to follow you on Instagram, you can create a collage of your most popular Instagram photos and pair it with a strong Do I have time call to action. to do all this? No, I'll call One Step Services and Direct mail marketing and digital marketing are powerful tools in their own right. When used have them do it for me! together, real estate agents and small business owners see unparalleled success in lead generation, increased sales and more loyal customers. 949.587.5301 ONE STEP 23456 Madero Ste 180 • Mission Viejo, CA 92691 949.587.5301 office • 949.452,0381 fax • [email protected] email Camples Marisina Selusiens O opyright, al rights reserved.