Capital Equipment Marketing

CAPITAL EQUIPMENT MARKETING - INFOGRAPHIC U.S. ANNUAL CAPITAL 2011 U.S. CAPITAL EQUIPMENT EXPENDITURES (MILLIONS) EQUIPMENT EXPENDITURES (MILLIONS) $770,900 (Total) 800000 $40,966 (Used) 600000 400000 $729,934 (New) 200000 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 ASPECTS OF PURCHASING MARKETING NUANCES - Multiple Decision Makers - Reputation Financial Analysis (ROI, TCO) - Small Number of Customers Economy - Engineering Roles - Extended Procurement Process TOP CAPITAL EQUIPMENT MARKETS MARKETING SPEND BY CAPITAL (2011 EXPENDITURES MILLIONS) * EQUIPMENT VERTICAL (% SALES)** Manufacturing $156,760 Manufacturing 92% 4.3% 5.2% (Total) Financial Services $95,059 IT/Computers 1.8% 4.6% 6.4% Durable Goods $93,192 IT/Computers Utilities .64% 1.6% 2.24% $79,357 Direct Costs Transportation/ 1.2% Warehousing Non-Durable Goods $63,568 3% 4.2% Overhead/Salaries/Admin Utilities $51,319 Mining 74% 1.9% 2.6% Transportation/ Warehousing $44,053 Mining $41,213 Healthcare 1.7% 4.2% 5.9% Healthcare $40,216 Automotive/ Rental/Leasing 2.1% 6.3% 8.4% Automotive/ $38,064 Rental/Leasing 50000 100000 150000 200000 6. 10 CAPITAL EQUIPMENT MARKETING CHECKLIST O Blogging O Social Media (YT, LI, TW, FB) C & O Direct Marketing (email) O Analysis and Research O Website Improvement and SEO O Planning O Event Marketing (trade shows) O Brand Image O Thought Leadership Content O Brand Awarness (Ads, PR) LEAD GENERATION MEASUREMENT/REPORTING OCopyright 2013. Modern Marketing Partners. All Rights Reserved. *Source: U.S. Census Annual Capital Expenditures Survey, www.Census.gov www.ModernMarketingPartners.com **Source: Schonfeld & Associates Report, MMP Surveys 639,410 630,373 673,353 743,130 821,238 29,455 811,779 641,149 676,112 006'OLL