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Mercedes Benz - Left Brain vs. Right Brain Advertising
Left Right brain brain I am the left brain. Iam a scientist. A mathematician. I love the familiar. I categorize. I am accurate. Linear. Analytical. Strategic. I am practical. Always in control. A master of words and language. Realistic. I calculate equations and play with numbers. Iam order. I am logic. I know exactly who I am. I am the right brain. Iam creativity. A free spirit. I am passion. Yearning. Sensuality. I am the sound of roaring laughter. I am taste. The feeling of sand beneath bare feet. I am movement. Vivid colors. I am the urge to paint on an empty canvas. Iam boundless imagination. Art. Poetry. I sense. I feel. I am everything I wanted to be. Mercedes-Ben The best or nothing.
Mercedes Benz - Left Brain vs. Right Brain Advertising
shared by rmmojado on Dec 28
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The Mercedes-Benz. They’re sleek, stylish and sometimes glitzy and powerful. Their recent TV campaigns show big, boastful sedans, ripping donuts around their “legal” team in the middle of the sa...
nd. Their print campaign, is a touch different. It draws on emotional ties between the left and right brain. The beautiful illustrated spreads show creativity, free spirit and passion of the right brain vs. the familiar, accurate and linear. The campaign, is beautiful, articulate and creative. The copy is carefully crafted and works with each illustration. The campaign was created by Shalmor Avnon Amichay/Y&R Interactive Tel Aviv, Israel and is on adsoftheworld.comfuel
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