Interactive TV Service Requirements

Interactive TV Service Requirements ITV Market Segments Analysis MIDDI TOP INTERA ICTIVE ENDUSERS TV 10 TV SERVICE OPERATORS PLATFORM PROVIDERS STABILITY & N°1 SCALABILITY Followers Chaltengers Low maintenance costs Amount of supported STBS Close personal contact with the vendor Web TV/OTT References Hospitality TV Ability to develop new clients via Open API Multiscreen support Leaders | SERVICE OPERATOIS MARKET Amount of supported Smart phones Off-the-shelf product TOP 5 by market segment Ability to develop new features via SDK Leaders Challengers Followers Hospitality TV Web TV/OTT N°1 N°1 N°1 N°1 N°1 1.Stability.and scalability of the system 1. Stability and scalability of the system 2. Amount of supported STB devices 3. Support for CDN networks 4. Close personal contact with the vendor 1. Stability and scalability of the system 1. Amount of supported STB devices 2. References 3. Ability to develop new clients via Open API 4. Ability to develop new features via SDK 1. Stability and scalability of the system 2. Social applications on TV (Twitter, Facebook, Youtube,..) 3. Ability to develop new clients via Open API 4. Ability to devetop new features via SDK 5. Enhance ARPU with TV apps from own AppStore 2. Low maintenance costs 2. Low maintenance costs 3. Close personal contact with the vendor 4. Multiscreen support 3. References 4. Ability to develop new clients via Open API 5. Procuring middleware as a part of end-to-end TV system from 5. Stability and scalability of the system 5. References 5. Low maintenance costs a single vendor This market research was provided by Beenius, interactive TV middleware provider. The Beenius Smart Survey on the Service Requirements of Market Segments in the Interactive TV Industry was sent to 2,650 contacts in June 2012, and had a 2.2% response rate.