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Unscrambling the Myths About Social Media

UNSCRAMB ING THE MYTHS ABOUT SOCIAL MEDIA OUT-OF-SYNC IN-SYNC Millennials communicate in emojis, a visual vernacular that conveys humor, ambiguity, personality and meaning. My 18-year-old texts like I do. OUT-OF-SYNC IN-SYNC In many markets, it's a burgeoning e-commerce platform. Instagram is just for sharing pics. OUT-OF-SYNC IN-SYNC Social media is for the young. It's thanks to grandma that Facebook was the dominant social network in 2013. OUT-OF-SYNC IN-SYNC Recent studies reveal that Facebook outpaces Twitter is a reliable barometer of broader public opinion. other social networks in second screen activity. OUT-OF-SYNC IN-SYNC Twitter's skewed demographics Twitter serves as a primary second screen platform during make it an inaccurate indicator. Live TV events. OUT-OF-SYNC IN-SYNC Google+ is a ghost town that doesn't really matter. Because of Google's dominance in search, Google+ plays an integral role in determining your brand's search ranking. OUT-OF-SVNC IN-SYNC Internet users only use traditional search engines for discovery. The second largest search engine is actually a social network-YouTube- and it's bigger than Bing, Ask, AOL and Yahoo! combined. OUT-OF-SYNC IN-SYNC Brands must pick the ideal social networks to reach and impact their unique target. My brand needs to be on every social network. OUT-OF-SYHC IN-SYNC It's not the length of your content, but what you say with it. People primarily prefer to engage with snackable content. OUT-OF-SYNC IN-SYNC 10 Facebook hashtags Hashtags do nothing to generate additional exposure and are limited by Facebook users' privacy settings. turbo charge viral reach. OUT-OF-SYNO IN-SYNC 11 Watching TV online is more popular than watching live- streamed game play. Each month millions of visitors go to Twitch, a broadcasting gaming video platform to watch other users play games. To fablloLU sparks & honey @sparksandhoney sparks & honey LO 00

Unscrambling the Myths About Social Media

shared by sparksandhoney on May 01
Social media has transformed the speed at which consumers demand marketers respond to their needs. It’s imperative for brands to be agile—to adapt to consumers’ dynamic behaviors and synchroni...


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