Crucial Aspects of a Brand Strategy

G3 Brand Strategy 101 Brand strategy is the process of driving growth and profitability through your brand . Just as it sounds , it works to ensure that customers recognize and buy your product over any other . Branding is an important element of brand strategy because it helps guide a company's direction and defines the personality of its products and company culture . Communication Objectives How does your brand communicate to your customers ? ( Selling proposition ) Audience Analysis Who is your target audience and should you be targeting an audience that may not want your product or service ? Product Positioning How uniquely should you position your product ? ( Profiles - Who are the consumers who will purchase from you ? ) Value What are our best selling points that convey value to customer's mindsets ? ( Costs - How much will it cost for them to buy from you ? ) TIT