Tablet Growth - What to Expect

Usablenet Tablet growth What to expect The tablet landscape at a glance BUY 68% Tablets continue to take market share away from traditional PC sales: PC Worldwide sales of tablets More than half of all Internet shipments dropped by 98% in 2013 to end users reached time now occurs on mobile 195.4 million units in 2013, platforms. 12% is on tablet. and are forecasted to continue dropping across the globe over the coming five years. a 68% increase on 2012. US vs UK in Key Metrics US UK 82 million US people More than 41.1% (26 million) of people in the UK will use a tablet regularly in 2014. have a tablet. 30% of US households 59% of UK household with Internet access own own at least one tablet. at least one tablet. In the US, 9.1% people use tablets to navigate, 7.4% do so via smartphones. In the UK, 12.2% people use tablets to navigate, 7.4% do so via smartphones. The average conversion rate of mobile retail via tablet in the US is 2.63% . The average conversion of mobile retail via tablet in the UK is 2.5%. What are tablet users doing? How & where 12% access the 63% Internet on of people in the US 72% their tablet in access the Internet the living room. on a tablet. do so in their bedroom. 66% 63% 48% research products before buying online. watch videos and while traveling. browse photos. OPEN 63% 51% 54% check prices and look up store information. browse products and build wish lists for later purchases read ratings and reviews. 31% This will increase to 61% BUY of tablet owners in 2014 will by 2018. use their devices for purchases. 2014 2015 2016 2017 2018 Travel Where consumers research or book travel using tablet: 70% at home 51% 25% at work 51% of the travel audience (people who frequently engage with travel content via mobile) 22% own a tablet. while traveling New behaviors > 77% of users report that a poor/unsatisfying experience when trying to use a website on tablet affects their willingness to buy from that site. 27% Retail is the 3rd fastest growing tablet content activity and the YOY growth is about of US tablet owners have used their 54% device to make a mobile payment e Checkout Tablet trends Tablet ownership will get bigger More tablets will be shipped in 2015 than desktop computers and laptops combined. More than 208 million tablets will be in the hands of consumers worldwide by the end of 2014. Phablets will be exponentially popular very soon: just 20 million of the 980 million smartphones shipped in 2013 were phablets, though research projects shipments will reach Global tablet sales will increase fivefold by 2017 from 233 million in 2013 to over 1 billion in 2017. 120 million by 2018. Consumer behavior is shifting 113.4 million Americans 1 in 4 Tablet Users will regularly watch videos on tablets in 2014. That's more than three quarters of all tablet will pay bills with their PROCESSING 5 device by 2017. ll users in the United States. T-commerce will grow rapidly 31% By 2019 Tablet commerce is expected to reach 22% $114 billion in 2014 and $293 billion by 2018. of tablet owners will purchase on their devices in of retailers expect tablets to deliver highest conversion, up from less than 7% in 2014. 2014. This will reach 61% by 2018. Usablenet helps leading companies in multiple industries to create unique experiences for their customers on smartphones, tablets, apps and kiosks. Visit our website www.usablenet.com and follow us on Twitter @Usablenet. Sources 1 Gartner: Worldwide Tablet Sales Grew 68 Percent in 2013 15 ComScore and Millenial Media: Custom mobi le travel advisor survey 2 Com Score: Consumers' Multi-Media Path to Purchase 16 ComScore: Consumers' Multi-Media Path to Purchase 3 IDC: PC shipments drop 9.8 per cent in 2013 17 Nielsen 18 IDC: IDC Forecasts Worldwide Tablet Shipments to Surpass Portable PC Shipments in 2013, Total PC Shipments in 2015 19 Mercator Advisory Group Inc. 4 ComScore 5 eMarketer. The UK Leads the EU-5 in Tablet Adoption6 Mobile Marketing: 2014: Year of the Tablet Slump 7 McKinsey&Company: Developing a fine-grained loolk at how digital consumers behave 8 Sawy Shopper Panel 9 Adobe: Tablets trump smartphones in globalwebsite traffic 10 Internet Retailer: Tablets beat smartphones 20 Yankee Group: Global Tablet Sales Will Increase Fivefold By 2017 21 Opera MediaWorks mobile commerce 22 eMarketer 11 Statista: Average conversion rate of mobile reta il sales via tablet per month 23 Juniper Research: Mobile Banking: Handset & Tablet Market 2013-2017 12 Forrester: Global Business And Consumer Tablet Forecast Update, 2013 To 2017 13 Usablenet: Creating a Tablet-Specific User Experience: The Business Case 24 Forrester: US Mobile Phone And Tablet Commerce Forecast, 2013 To 2018 25 Retail TouchPoints: The Business Case For The Next Channel: Tablet 14 Forrester Research HA %3. D: