Juice Mobile - From Aisles to Eyes: How Mobile Technologies Are Engaging Shoppers

'juiceMOBILE putting brands in hands FROM AISLES TO EYES How Mobile Technologies Are Engaging Shoppers Mobile Penetration in Canada Android: 40% iPhone: 35% Blackberry: 20% Windows: 2% Other: 2% (eMarketer, March 2013) 53% 58% 38% 50% of smartphone owners use their phones for retail- related activities in-store of Canadians said they'd be interested in receiving local offers right to their phone of Canadians say that if they received a promotion that applied to either an item they were buying or a complementary product, they'd buy both of Canadians under 55 said that they are more likely to return to a store that has sent them (comScore Mobile Future in Focus study, February 2012) (SAS Marketing Research, July 2013) personalized promotions to their phone while shopping (SAS Marketing Research, July 2013) (SAS Marketing Research, July 2013) 1 in 5 monms compare prices while shopping. Moms are the biggest decision maker when shopping for the family. (eMarketer, May 2013) 51% 43% 44% 31% of women are more likely to return to a store that offered them smartphone-based, localized promotions of women are also more likely to cash in on smartphone based in-store deals (SAS Marketing Research, July 2013) (SAS Marketing Research, July 2013) Canadians Appreciate: Convenience of online & mobile shopping: 40% Avoiding in-store hassles: 34% Time saving: 19% Cost reduction: 7% (Vision Critical study on behalf of eBay Canada, November 2012) Customers Use Smartphones In-Store To... 37% 32% 15% Seek product info Get peer recommendations Seek coupons 30% 22% 41% Made a different purchase because of mobile data accessed Compare prices Lookup Online Reviews (BrandSpark Canadian Shopper Study, May 2013) Showrooming Showrooming is described as the act of shopping in-store to view products that will potentially be bought elsewhere. 48% 1 in 4 of Canadians would walk out Canadians are "showrooming" of a store for just 10% savings (Canadian Marketing Association, November 2012) (GroupM Next, March 2013) Be Mobile Responsive Consumers are moving to mobile so how can retailers adapt to this new space? Whether this is a mobile site or an app, here are the top features to think about when creating an engaging mobile experience: Help Out Your Customers Offer Let Them Be Social Utility • Mobile-only sale specials and in-store sale alerts • Store locator and hours Read and contribute to • In-stock item search by location product reviews - Enabled for mobile purchases • Reserve in-store pickup for products • Flyer previews • Access to product details and photos • Social network integration so they can share products and experiences with friends Barcode scanner to let them identify products while shopping in-store juiceMOBILE putting brands in hands [email protected] @JUICE_Mobile linkedin.com/company/juice-mobile