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Buying into Mobile

BUYING INTO MOBILE In the past decade no technology has transformed the consumer lifestyle more than the smartphone. 2/3 of Americans now own smartphones and more consumers are using their mobile devices to send and receive payments every day. Smartphones have already revolutionized messaging, photography, and media – and payments are next. GROWTH OF MOBILE TRANSACTIONS $52.9b 2010 $721.4b $101.1b 2011 $163.lb 2012 $52.9b 2017 14x $235.4b 2010 2013 $325.2b 2014 Global mobile payments accounted for $431.1b 2015 just $52.9 billion in transactions in 2010 $563.4b 2016 but are projected to grow by nearly 14x to $721.4b 2017 $721.4 billion by 2017. HISTORY OF MOBILE PAYMENTS Square Pay %$4 1997 2001 2001 2004 2006 Coca-Cola builds Motorola partners with There are 3 million American The first donate via PayPal Mobile vending machines that accepts payments over text message text message system goes live in the Czech Republic Domino's to create the first consumers with web-enabled launches system to order and pay for pizza delivery phones, and 100,000 of them have made mobile purchases 2009 2010 2012 2014 Starbucks launches Square launches its credit card reader A majority of cellphone users are smart phone users Apple Pay, the first its mobile card app mainstream mobile NFC in 16 stores payment platform, launches MAJOR MOBILE PAYMENT PLAYERS VISA Checkout é Pay Google SOFT CARD 'wallet Loop PayPal O Square venmo Blgckchain DWOLLA HLevelUp GLOBAL MOBILE PAYMENT BREAKDOWN 2015 vs 2045 37% 31% 30% 18% 26% 27% 14% 8% 8% 9% Africa North America Middle East South America Asia-Pacific Africa is the most Mobile transactions Bankers in this region Mobile dominates developed mobile-payment have nearly doubled player and encompasses more than double of the world's mobile money Mexico, Brazil, and Chile have the highest adoption rates in the region retail, as 32% of consumers shop with mobile compared to only 21% on desktop are most concerted since last year in the region that mobile payments will negatively impact loyalty services, many of which come from SMS-based services such as M-Pesa, computers which is used by 92% of Kenyans Global internet users who would prefer to use mobile payments 40% over traditional methods: MERCHANT AND RETAILER MOBILE PAYMENT ACCEPTANCE According to research by the Federal Reserve, 40% of merchants currently accept mobile payments and another 40% plan to accept them in the coming years. And consumers are ready - nearly three quarters (72%) expect mobile payments to be widespread in the next three to five years. By 2020, the world of payments will be radically different. Consumers will rely on mobile payments for buying goods and services, sending money, and doing business. Before we know it, mobile payments will not be the future, but the present. VISA SOURCES http://www.engadget.com/2014/02/11/two-thirds-of-americans-now-have-smartphones/;http://www.statista.com/statistics/226530/mobile -payment-transaction-volume-forecast/;http://payments.intuit.com/history-of-money-and-payments;https://mozido.com/mobile-payments- now/;http://visual.ly/global-rise-mobile-payments?utm_source=visually_embed;http://visual.ly/global-rise-mobile-payments?utm_source= visually_embed;http://www.forbes.com/sites/quora/2014/06/13/why-is-the-starbucks-mobile-payments-app-so-successful/;http://www.asy mco.com/2014/07/08/late-late-majority/;http://www.mobilecommercedaily.com/mobile-pay-seen-trailing-cards-despite-dominance-over-d esktop;http://www.omlis.com/omlis-media-room/worldwide-use-of-mobile-payments/;http://www.economistinsights.com/analysis/how-m obile-transforming-retail-banking;http://www.mobilepaymentsinsider.com/2014/08/08/africa-tops-worldwide-figures-for-mobile-payment- adoption/;http://www.statista.com/statistics/320545/us-mobile-payment-methods-device/;http://www.statista.com/statistics/261114/share -of-internet-users-who-would-prefer-to-mobile-payments/;http://www.kc.frb.org/publicat/econrev/pdf/14q2hayashi-bradford.pdf;http://w ww.mckinsey.com/~/media/mckinsey/dotcom/client_service/Financial%20Services/Latest%20thinking/Payments/MoP17_From_solutions_t o_adoption_The_next_phase_of_consumer_mobile_payments.ashx

Buying into Mobile

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In the past decade, no other technology has transformed the consumer lifestyle more than the smartphone. 2/3 of Americans now own smartphones and more consumers are using their mobile devices to send ...

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