Major League Gaming Overview

MLGCtv. OVERVIEW MLG ENGAGEMENT MLG PERSONALITIES CASE STUDY AVG MINS PER VIEWER X NOT YOUR AVERAGE INFLUENCERS MLG on-pack promotion increased sales volume MLG 141 AOL 63 AKSI 1.2M ao ptich3cz 424K MEET GENERATION GAME MLG TODAY REACH 20M MONTHLY anadeshot 761K apamaj 380K FACEBOOK 112 MAKER STUDIOS INC 54 aKYRSp33dy 627K afaze rain 361K ESPN 104 IGN ENTERTAINMENT Digital Savvy as cumper 526K QUberhaxornova 354K MLB 90 TURNER DIGITAL 51 aJahovasWitniss 436K ANobodyEpic 336K • Constantly Connected FOX NEWS ABC TV 83 46 +32% • Mobile Focu sed COMCAST NBC 65 CBSI INTERACTIVE 44 SOCIAL NETWORK 18-34 AUDIENCE % 60 80% 75% HOURS WATCHED ONLINE 50 ONE THING IN COMMON: 52% ЗМ HRS 51% THEY ARE ALL GAMERS Ở Male 21 years + 4M HRS 50% 40 30 41% 41% MLG Anaheim 2014 NCAA Tournament 2014 36% This is where your 18-49 audience is... playing and watching games. 20 Dr Pepper D0UBLED average MLG 10 40% MLG MEDIA OUTPERFORMS consumer product usage from ONLINE VIEWERSHIP 70% 2-3x/mth • MLG • Industry 72% 5-6x/mth 2013 DO TA 2 8M HH income 100K+ 44% MLG CROSS PLATFORM DISTRIBUTION 18-49 years 2013 Super Bowl Зм CURATED CONTENT Increased both consumer IS THE NEW TV Video Completion Recall 91% PRIZE POOLS 99% Video Viewability Digital destinations are the home for fresh new content for the audience thats not watching tv Rate Trial 75% 10M Web Mobile Tablet MILLENIALS: through activation at MLG events 90% You Tube 9M 1 OF 3 WATCH NO TV OR MOSTLY ONLINE 2014 DOTA 2 2014 • Video Ad Completion Rate • Video Ad Click Through Rate The International US Masters Video Click Through Rate Smart TV Roku WATCH ONLINE VIDEO DAILY 50% 4% 2% 91% XBOX B 2S4. DOTA 2 is a to p eSports Game TOTAL TV TIME SPENT ONLINE 33% 4% Sources: Niels en, ComScore, SuperData, Bus in ess Insider, NY Times Digital Study, CBS, PGA, Turner Sports, MLG 51