Holiday Shopping Around the World

shopping habits in the holiday season (a short graphic) It's a season to be shopping! But why do people choose to buy certain things? Percent of social platform users who make a purchase because of previous internet interaction: 22% 30% 38% f What influences the shoppers? search ads video ads 81 of shoppers rely on discounts 25% prefer online shopping (or shopping with apps) because it's relaxing 4 out of 5 shoppers consider the Internet the single most "useful" resource for their shopping SOURCES: Digital Strategy Consulting (http://www.digitalstrategyconsulting.com/) Google Think Insights (http://www.google.pl/think/articles/ 2013-holiday-shopper-intentions.html) Brafton (http://www.brafton.com/) powered by PayLane CMO (http://www.cmo.com) way ahead